Nissan Will Only Launch Full Electric Models In Europe By 2030

Nissan recently announced a plan to transition to all-electric vehicles in Europe by 2030.

The decision will be supported by a €40 million investment programme across Nissan Design Europe (NDE) in London and Nissan Technical Centre Europe (NTCE) in Bedford, with over €26 million invested solely in electrification projects.

“There is no turning back now,” Nissan CEO Makoto Uchida said in a statement. “Nissan will make the switch to full electric by 2030 in Europe – we believe it is the right thing to do for our business, our customers and for the planet.”

The Japanese automaker announced that one of the two new EV models confirmed for Europe will be built at its Sunderland plant in northern England.

Nissan announced earlier this year that it would launch 19 new EV models by 2030 as it tries to catch up in a segment dominated by newcomers like Tesla.

Nissan Ambition 2030 calls for the introduction of 27 EV models, including 19 EVs, by 2030. Nissan will also introduce cobalt-free technology in the same timeframe, lowering the cost of EV batteries by 65% by 2028.
Cobalt is a critical component in EV production, and Bloomberg predicts that global demand for cobalt will more than quadruple by 2030. However, nearly two-thirds of the world's cobalt is currently sourced from the Democratic Republic of the Congo (DRC), making it a conflict material.

Nissan expects its proprietary all-solid-state batteries (ASSB) alternative to reduce the cost of battery packs to $75 per kWh by 2028 and aims to reduce it further to $65 per kWh in the future to achieve cost parity with petrol and diesel vehicles.