Link Copiedcheck_circle
Auto News

Hyundai unveils DAL-e robot to carry out Automated Customer Services

Soveena

Share via

Hyundai Motor Group introduced the futuristic automated customer service robot called “DAL-e”. 




Not only will the robot be able to efficiently communicate with the company’s customers but it is also equipped with state-of-the-art mobility functions. 

DAL-e was introduced at a Hyundai Motor showroom in southern Seoul where it carried out its pilot operation in preparation to handle daily interactions with Hyundai and Kia customers in the company’s specific showrooms. 


The name “DAL-e” stands for “Drive you, Assist you, Link with you-experience” which represents the current artificial intelligence technology used that is inclusive of facial recognition and an automatic communication system. 


Hyundai Motor Group vice president and head of the robotics lab Dong Jin Hyun said, “The DAL-e is a next-generation service platform that can offer automated customer services anytime. It is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots,”

The robot weighs approximately 80kg and measures 1,160 mm in length, 600 mm in width and 600 mm in height. On top of that, DAL-e is claimed to be a more compact customer service robot when compared to its competitors in the artificial intelligence (AI) market. 

Some of the highlights include keeping customers in check with the latest standard operating procedures (SOPs) during the Covid-19 pandemic, such as advising customers to wear a mask when recognising that a customer does not have a mask on. Following that, the DAL-e is also able to communicate with customers in a friendly and insightful way about the latest information of the company’s product and services provided. 




The robot is also able to move around the showroom at its own pace with its omnidirectional four wheels while communicating with customers. To attract customers, it gives out useful information about cars and technology with the use of the easily noticeable display screen at the venue. 




Showrooms that are equipped with the DAL-e have made the workflow of staff much easier, as well as aid in assisting customers who prefer less human interaction in line with the pandemic. 


Gallery

Tagged:

Hyundai Sime Darby Motors
Share via

Related News

Auto News
New Hyundai Motor Malaysia Social Media Page Goes Live

New Hyundai Motor Malaysia Social Media Page Goes Live

Ahead of the planned takeover, Hyundai Motor Malaysia has just launched its new social media pages.

10-06-2025
Auto News
Demand For Diesel-Powered Vehicles Will Remain Strong Despite Subsidy Rationalisation - Sime Darby

Demand For Diesel-Powered Vehicles Will Remain Strong Despite Subsidy Rationalisation - Sime Darby

Sime Darby Bhd anticipates that demand for the diesel-powered vehicles in its portfolio will continue to be strong despite the rationalization of the diesel subsidy.

28-08-2024
New Car
BYD Dolphin Malaysia Price And Specs Leaked – 2 Variants, Up to 427 KM, From RM99,900 Nett!

BYD Dolphin Malaysia Price And Specs Leaked – 2 Variants, Up to 427 KM, From RM99,900 Nett!

BYD Dolphin EV hatch prices and specs leaked ahead of official launch, starts from RM99,900 nett!

27-07-2023
Review
6 Reasons Why The Hyundai Kona Electric Is Worth A Serious Look

6 Reasons Why The Hyundai Kona Electric Is Worth A Serious Look

We revisited the Hyundai Kona Electric recently, and here are 6 reasons why it’s still worth a serious look.

12-04-2023
New Car
Hyundai Staria 10-seater variants launched – from RM180k

Hyundai Staria 10-seater variants launched – from RM180k

HSDM grows the Hyundai Staria MPV range with three new 10-seater variants priced from RM179,888 onwards.

05-10-2022
New Car
Hyundai Staria 10-seater set for Q4 launch, bookings now open

Hyundai Staria 10-seater set for Q4 launch, bookings now open

Bookings now open for 10-seater variant of the futuristically-designed Hyundai Staria MPV ahead of its Q4 launch date.

14-09-2022
Review
Review: Hyundai Kona 2.0 Active – A stellar left-field alternative?

Review: Hyundai Kona 2.0 Active – A stellar left-field alternative?

We take the face-lifted Hyundai Kona 2.0 Active for a spin to see how this seemingly left-field fighter fares against key rivals.

19-08-2022
New Car
A New Contender In The E-Segment SUV, Hyundai Presents Malaysia With The All-New Palisade

A New Contender In The E-Segment SUV, Hyundai Presents Malaysia With The All-New Palisade

Slated to roll out this month, Hyundai-Sime Darby Motors (HSDM) launches the all-new Palisade, its first full-size flagship SUV in Malaysia.

06-12-2021

Latest News

Auto News
LRT3 Shah Alam Line Expected To Open In June

LRT3 Shah Alam Line Expected To Open In June

After years of delays, the LRT3 Shah Alam Line could finally begin operations in June, pending final safety tests.

05-02-2026
Auto News
First Johor Bahru–Singapore RTS Train Hits Woodlands

First Johor Bahru–Singapore RTS Train Hits Woodlands

The first Johor Bahru–Singapore RTS Link train has arrived in Singapore on Wednesday, as confirmed by LTA.

05-02-2026
Auto News
MTSB Bill in the Works to Streamline Transport Safety

MTSB Bill in the Works to Streamline Transport Safety

The MTSB Bill is being drafted to integrate agencies like MIROS and AAIB, ensuring efficient transport safety management.

Auto News
MITI Tightens EV Import Rules to Protect Local Ecosystem

MITI Tightens EV Import Rules to Protect Local Ecosystem

MITI’s tougher stance on EV imports aims to safeguard the local automotive ecosystem.

Auto News
Updated Fuel Prices From 5 To 11 February

Updated Fuel Prices From 5 To 11 February

The Ministry of Finance (MoF) has announced the retail prices of all fuels in Malaysia, for the coming week of 5 to 11 February, 2026, the rates are as such.

04-02-2026
Auto News
JPJ Steps Up Checks On Second Drivers Ahead Of Chinese New Year

JPJ Steps Up Checks On Second Drivers Ahead Of Chinese New Year

JPJ steps up checks to ensure express buses have second drivers, aiming to reduce fatigue and enhance passenger safety during CNY.

04-02-2026
Auto News
Jetour Rolls Out New Stylised ‘JT’ Logo In Malaysia

Jetour Rolls Out New Stylised ‘JT’ Logo In Malaysia

Chinese marque Jetour rolls out new logo in Malaysia featuring stylised ‘JT’ lettering.

04-02-2026
Auto News
M’sian Calls Out BMWs Blocking EV Chargers, Slams Mentality

M’sian Calls Out BMWs Blocking EV Chargers, Slams Mentality

Non-electric BMWs parked in EV charging bays spark frustration and highlight mindset issues among Malaysian drivers.

04-02-2026