Link Copiedcheck_circle
Auto News

Hyundai unveils DAL-e robot to carry out Automated Customer Services

Soveena

Share via

Hyundai Motor Group introduced the futuristic automated customer service robot called “DAL-e”. 




Not only will the robot be able to efficiently communicate with the company’s customers but it is also equipped with state-of-the-art mobility functions. 

DAL-e was introduced at a Hyundai Motor showroom in southern Seoul where it carried out its pilot operation in preparation to handle daily interactions with Hyundai and Kia customers in the company’s specific showrooms. 


The name “DAL-e” stands for “Drive you, Assist you, Link with you-experience” which represents the current artificial intelligence technology used that is inclusive of facial recognition and an automatic communication system. 


Hyundai Motor Group vice president and head of the robotics lab Dong Jin Hyun said, “The DAL-e is a next-generation service platform that can offer automated customer services anytime. It is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots,”

The robot weighs approximately 80kg and measures 1,160 mm in length, 600 mm in width and 600 mm in height. On top of that, DAL-e is claimed to be a more compact customer service robot when compared to its competitors in the artificial intelligence (AI) market. 

Some of the highlights include keeping customers in check with the latest standard operating procedures (SOPs) during the Covid-19 pandemic, such as advising customers to wear a mask when recognising that a customer does not have a mask on. Following that, the DAL-e is also able to communicate with customers in a friendly and insightful way about the latest information of the company’s product and services provided. 




The robot is also able to move around the showroom at its own pace with its omnidirectional four wheels while communicating with customers. To attract customers, it gives out useful information about cars and technology with the use of the easily noticeable display screen at the venue. 




Showrooms that are equipped with the DAL-e have made the workflow of staff much easier, as well as aid in assisting customers who prefer less human interaction in line with the pandemic. 


Gallery

Tagged:

Hyundai Sime Darby Motors
Share via

Related News

Auto News
New Hyundai Motor Malaysia Social Media Page Goes Live

New Hyundai Motor Malaysia Social Media Page Goes Live

Ahead of the planned takeover, Hyundai Motor Malaysia has just launched its new social media pages.

10-06-2025
Auto News
Demand For Diesel-Powered Vehicles Will Remain Strong Despite Subsidy Rationalisation - Sime Darby

Demand For Diesel-Powered Vehicles Will Remain Strong Despite Subsidy Rationalisation - Sime Darby

Sime Darby Bhd anticipates that demand for the diesel-powered vehicles in its portfolio will continue to be strong despite the rationalization of the diesel subsidy.

28-08-2024
New Car
BYD Dolphin Malaysia Price And Specs Leaked – 2 Variants, Up to 427 KM, From RM99,900 Nett!

BYD Dolphin Malaysia Price And Specs Leaked – 2 Variants, Up to 427 KM, From RM99,900 Nett!

BYD Dolphin EV hatch prices and specs leaked ahead of official launch, starts from RM99,900 nett!

27-07-2023
Review
6 Reasons Why The Hyundai Kona Electric Is Worth A Serious Look

6 Reasons Why The Hyundai Kona Electric Is Worth A Serious Look

We revisited the Hyundai Kona Electric recently, and here are 6 reasons why it’s still worth a serious look.

12-04-2023
New Car
Hyundai Staria 10-seater variants launched – from RM180k

Hyundai Staria 10-seater variants launched – from RM180k

HSDM grows the Hyundai Staria MPV range with three new 10-seater variants priced from RM179,888 onwards.

05-10-2022
New Car
Hyundai Staria 10-seater set for Q4 launch, bookings now open

Hyundai Staria 10-seater set for Q4 launch, bookings now open

Bookings now open for 10-seater variant of the futuristically-designed Hyundai Staria MPV ahead of its Q4 launch date.

14-09-2022
Review
Review: Hyundai Kona 2.0 Active – A stellar left-field alternative?

Review: Hyundai Kona 2.0 Active – A stellar left-field alternative?

We take the face-lifted Hyundai Kona 2.0 Active for a spin to see how this seemingly left-field fighter fares against key rivals.

19-08-2022
New Car
A New Contender In The E-Segment SUV, Hyundai Presents Malaysia With The All-New Palisade

A New Contender In The E-Segment SUV, Hyundai Presents Malaysia With The All-New Palisade

Slated to roll out this month, Hyundai-Sime Darby Motors (HSDM) launches the all-new Palisade, its first full-size flagship SUV in Malaysia.

06-12-2021

Latest News

Auto News
Ferrari’s 16-Year Marketing Chief Stepped Down—But Was It Really His Choice?

Ferrari’s 16-Year Marketing Chief Stepped Down—But Was It Really His Choice?

Ferrari’s 16-year marketing lead has stepped down following the controversial Luce EV launch. Was this a planned exit or a high-profile design disaster casualty?

26-06-2026
Auto News
Foreigners Are Using Local MyKads to Buy Vehicles—And Leaving Locals With a Legal Nightmare

Foreigners Are Using Local MyKads to Buy Vehicles—And Leaving Locals With a Legal Nightmare

Think renting your car to a foreigner is easy money? Think again. JPJ's Ops PeWA is seizing vehicles and hauling local owners to court. Learn the risks.

26-06-2026
Auto News
From 80 Sen To RM4.30: A Simple Breakdown Of The New LRT3 Fares

From 80 Sen To RM4.30: A Simple Breakdown Of The New LRT3 Fares

Planning to ride the new LRT3? Get a simple breakdown of the Shah Alam Line fares.

25-06-2026
Auto News
BUDI Diesel Explained: 200L Quota, No Deadlines, And The New 'Approved Person' Rule You Need To Know

BUDI Diesel Explained: 200L Quota, No Deadlines, And The New 'Approved Person' Rule You Need To Know

Confused by the new RM2.10 diesel subsidy? Our ultimate guide covers quotas, how to claim your extra 100L, and the latest 'Approved Person' rules.

25-06-2026
Auto News
RM500 Saman & Jail For Racing? 5 Massive Traffic Law Changes Coming To Malaysia

RM500 Saman & Jail For Racing? 5 Massive Traffic Law Changes Coming To Malaysia

Transport Minister Anthony Loke tables the Road Transport (Amendment) Bill 2026. Here are 5 massive proposed traffic law changes coming to Malaysia.

24-06-2026
Auto News
Government Pouring RM25.2 Million To Light Up 32 Dangerous Stretches So We Don't Have To Drive Blind At Night

Government Pouring RM25.2 Million To Light Up 32 Dangerous Stretches So We Don't Have To Drive Blind At Night

The Ministry of Works approved RM25.24 mil to install 3,000 solar LED streetlights at 32 hazardous highway blackspots by November 2026. Is your route on the list?

24-06-2026
Auto News
"Not Our Priority" — Minister Reveals The 4 Major Road Crimes JPJ Is Hunting Instead Of Sunshades

"Not Our Priority" — Minister Reveals The 4 Major Road Crimes JPJ Is Hunting Instead Of Sunshades

Transport Minister Anthony Loke clarifies that JPJ will not target motorists using removable car window sunshades, choosing instead to focus enforcement priorities on illegal racing, mat rempit, drunk driving, and reckless driving.

22-06-2026
Auto News
M'sia Is Moving Toward Barrier-Free Tolls, But Gov Just Dropped One Non-Negotiable Rule

M'sia Is Moving Toward Barrier-Free Tolls, But Gov Just Dropped One Non-Negotiable Rule

Works Minister Datuk Seri Alexander Nanta Linggi reveals that while Malaysia's barrier-free MLFF toll system negotiations are advanced, the government has set a strict, non-negotiable condition: road users must not pay higher toll fares.

22-06-2026