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High Order Backlog Continues To Drive Car Sales - HLIB

Anis

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Proton sales increased by 28.6% in the first half of 2023.
Despite the end of the sales and service tax (SST) exemption for new car deliveries on March 31, the automotive sector's total industry volume (TIV) for the second half of this year (2H 2023) remains strong, supported by over 300,000 order backlogs.

Hong Leong Investment Bank (HLIB) Research maintained its forecast of 700,000 units for 2023 in a research note issued today, with TIV expected to normalise to 650,000 units in subsequent years.

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Perodua Bezza and Proton Saga are two of the world's best-selling sedans, according to a report.

It stated that OEMs with high order backlogs include Perodua, Proton, Toyota, Honda, and Mazda, and that these high backlogs would ensure strong sales volume into 2H 2023.

“Despite the anticipated strong electric vehicle (EV) growth, we reckon its overall market share will be relatively immaterial. image.png

The Neta S EV sports saloon on display in Glenmarie, Shah Alam.

“Hence, we maintain ‘Neutral’ on the automotive sector as sales will likely normalise downwards into 2024,” it said.
According to HLIB Research, the government has been encouraging more EV usage through accommodating EV policies in terms of EV demand. It stated that EV sales would reach 2,631 units (0.4 percent of TIV) in 2022, up from 274 units in 2021, led by BMW, Mercedes, Volvo, and Hyundai.

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“We anticipate continued EV sales growth in coming years, driven by aggressive new EV model launches by existing OEMs and new entrances such as BYD, GWM, Tesla and others,” it said.

HLIB Research, on the other hand, predicted that overall EV sales would remain relatively insignificant (in terms of market share) in the near term due to the relatively high-priced EV market (RM145,000 and above) and a lack of EV infrastructure.

“Recently, Neta V (Careplus) was launched at RM100,000 in May, while BYD (Sime) is expected to introduce the more affordable Dolphin at slightly above RM100,000 by year-end,” it said.

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Anis

Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........

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