Hyundai Mobis And Zeiss Are Developing Supersized HUDs

Hyundai Mobis, the parts and service arm of Hyundai, recently teamed up with optics specialists Zeiss.

Hyundai Mobis, the parts and service arm of Korean automaking giant Hyundai, has teamed up with optics specialists Zeiss. Together, both firms seek to develop new “holographic windshield display” tech for cars.

Basically, both firms seek to develop and build supersized heads-up displays (HUDs) for cars, effectively turning the windscreen into a high-tech and massive HUD screen. Ultimately, this tech could eventually replace traditional screen-based displays for the instrumentation and infotainment.

Since it’s just a projection, drivers can “check multiple pieces of information without taking their eyes off the road,” reasons both firms regarding the drive behind this tech.

Together, both firm seek to develop an advanced new holographic projection display tech that effectively turns the car windscreen into a supersized heads-up display (HUD).

Despite sounding like a science fiction, both companies said “this dream technology, previously existing only in movies or advertisements, is about to become reality.” Should things in terms of this tech’s development pans out accordingly, mass production could begin as early as 2027 as well.

Presently, details surrounding the tech are hazy, but Hyundai Mobis did note the display’s reliance on high-tech projector and a layer of transparent film applied to the windscreen. The latter is very thin too, measuring ever so slightly thicker than a strand of human hair – just 100 micrometres.

Moreover, preliminary product development is already underway, and the technology was recently demonstrated for “domestic global automaker customers” too – likely the means Hyundai and Kia brands, in particular.

Hyundai already employs HUD tech in select models currently. This collaboration could see this tech get supersized and enter mass production as early as 2027.

Both Hyundai Mobis and Zeiss openly stated that they seek to attract new customers. Both also pointed to a market research firm stating “worldwide Holographic HUD market is expected to grow to about 7 million units by 2030, establishing itself as a new trend in the next-generation display field.”

Though this holographic display tech’s adoption, or even status as the next big thing in cars, remains to be seen, Hyundai Mobis empahasised that it is a dramatic evolution from existing HUDs and one that will enable interiors to be open and airy.

Now, we pose this question to you: would you be keen on this sort of interactive display instead of the usual screens and buttons array? Share your thoughts in the comments below, and our social media pages…