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- 11,000+ Units Sold in 4 Months: 5 Ways Proton Is Growing Its e.MAS Footprint Nationwide
11,000+ Units Sold in 4 Months: 5 Ways Proton Is Growing Its e.MAS Footprint Nationwide

Look around you during your daily traffic jam, Proton's electrified e.MAS cars are officially taking over local roads. Pro-Net just dropped its latest scorecard, and the data is absolute madness: between January and April alone, Proton e.MAS deliveries surged by a mind-blowing 329.5% year-on-year, putting a massive 11,617 new units on the streets!
Whether drivers are opting for the ultra-affordable e.MAS 5 or the dual-powered e.MAS 7 range, the demand is hitting record highs. But instead of sitting back, Pro-Net is executing an aggressive counter-move to fight off EV aftersales anxiety, they are rapidly widening their retail network so a support center is always within reach. Here is how they are leveling up:
1. Opening Shiny New Outlets In Massive Lifestyle Hubs (Like Pavilion Bukit Jalil!)

You can now casual-shop for a next-gen EV while looking for a weekend dinner spot. Pro-Net is moving away from the old playbook of hidden, out-of-the-way industrial showrooms. This month, they dropped a brand-new outlet straight into Pavilion Bukit Jalil. It makes checking out a new EV a seamless, zero-pressure addition to your usual weekend mall stroll.
2. Setting Up Electric vs. Petrol "Choice Zones" Side-by-Side

The ultimate, face-to-face comparison lot for fence-sitters who aren't quite sure about making the electric jump yet.
Their second major flagship opening this month sits right along Jalan Sultan Ismail in the heart of KL. In a genius move, this new premium e.MAS space is positioned directly alongside a traditional Proton ICE (petrol) showroom. You can literally contrast old-school petrol tech against next-gen electric mobility back-to-back in a single afternoon.
3. Debuting A Smart, Digital-First Corporate Identity

Say goodbye to boring, old-fashioned car dealerships with dusty brochures. Both new showrooms serve as the launchpad for Proton e.MAS’s refreshed premium Corporate Identity (CI). The spaces have been completely re-engineered with ultra-modern digital interactive displays, premium architectural materials, and upgraded, cozy customer lounge areas designed to make you feel like a VIP while your car gets sorted.
4. Deploying A Small Army Of 1,600 Specialists Nationwide

Real human support backing up every single software update and battery query. Rapid sales growth is useless if there is no one to service the cars. Pro-Net has aggressively expanded its human ecosystem to around 1,600 dedicated employees spanning sales, specialized technical servicing, and administrative support. It ensures that when you walk in with a question, there's a highly trained specialist ready with an answer.
5. Locking In One Of Malaysia’s Most Comprehensive Networks With 53 Active Outlets
Ultimate peace of mind knowing you won't get stranded without official brand backup. With these latest openings, Pro-Net’s network has expanded to a commanding 53 sales outlets across Malaysia.
CEO Zhang Qiang heavily emphasized that they are building a bulletproof support structure alongside every single vehicle launch, ensuring that charging access, part availability, and expert aftersales care are always within reach as competition intensifies.
Is e.MAS hype officially real?

A 329% sales explosion proves that everyday Malaysians are more than ready to ditch traditional petrol limits, but the real win here is Pro-Net's aggressive infrastructure push.
By actively widening their premium retail network to 53 outlets and planting showrooms right in the heart of urban lifestyle zones like Pavilion, Proton is tackling 'EV anxiety' dead-on. It’s no longer just about selling cars; it’s about proving to local drivers that the home team has a massive, long-term support network ready to back them up every single kilometer of the way.
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Written By
Sofea Najmi
A Bachelor of English Language and Literature graduate with an obsession for the finer details. Sofea uses her background in translation to decode the technicalities of automotive innovation. She is dedicated to delivering impactful, meticulously researched articles that provide a narrative far beyond the spec sheet. LinkedIn: https://bit.ly/3C018vv