Porsche Asia Pacific Closed Good Sales In Record Q1 In Electrication Targets

Porsche Asia Pacific has achieved 28 percent growth in Q1 2021 by delivering 827 sports cars compared to the previous year. 

Electrification was the key driver for the business, with 47 percent of its sales made up of either battery electric vehicles (BEVs) or plug-in hybrid electric vehicles (PHEVs). It also placed the company on the fast track towards its global ambition of having half of all new Porsche vehicles sold to be with an electric or hybrid drive by 2025.

“It is also encouraging that customers appreciate our enduring commitment to making sure that every Porsche is a sports car, as both our hybrid and fully electric vehicles have received with even greater enthusiasm and passion than expected,” Porsche Asia Pacific chief executive officer Arthur Willmann. 

The company handed over 150 units of the all-electric Porsche Taycan to customers this quarter, and it has contributed for nearly a fifth of total deliveries. These initiatives that Porsche has introduced to speed up in the age of electric mobility are quickly traction. 

The launch of all-electric Taycan and introducing carbon-offsetting initiative Porsche impact in 2020, as well as its sustainability, will continue to be an important focus for Porsche Asia Pacific this year. 

To introduce the fourth model in the fully electric Taycan family and the upcoming new 911 GT3, ensuring the Porsche vision of offering a dream car for every type of customer very much alive in the new year. 

Southeast Asia that connects with Singapore and Malaysia continues to be a key growth engine for Porsche, with new initiatives to shape the future of the sports car, starting with the announcement of the region’s first cross-country high performance EV charging network in partnership with Shell. The partnership covers six Shell stations that equipped 180 kW direct-current (DC) chargers offering the highest charging capacity across both countries. 

By continuing to deliver new experiences that excite and engage with customers and potential

fans with fresh initiatives and more partnerships in the pipeline will be a priority. 

The retail network of Porsche Centre Ara Damansara and the upcoming Porsche Centre Johor Bahru in Malaysia will expand further. 

Porsche Asia Pacific committed to bring the brand to new audiences via uncharted avenues by pop-up exhibition “Driving Tomorrow” that was hosted at Singapore’s Jewel Changi Airport that has attracted over 20,000 visitors earlier this year. Also, the new Porsche Studio Hanoi in Vietnam has brought a boutique-like feel concept to the brand’s urban retail format.