WOW! Sime Darby Auto Connexion Bagged The Retailer Awards!

Jaguar Land Rover Malaysia came out top at the prestigious 2020/21 Jaguar Land Rover Retailer Awards.

Every year, top Jaguar Land Rover retailers worldwide are recognised by Jaguar Land Rover for their exceptional performance and customer service.

The overall winner was presented to Sime Darby Auto Connexion (SDAC), as they scored the highest points in two out of three categories. This is SDAC’s second time it made to the top after winning the 2016/17 Retailer of the Year. Meanwhile, Sisma Auto dealerships came in as runner-up.

“Sime Darby Motors has always been committed to pursuing excellence in providing world-class services to our customers. I’m extremely proud of the team at Jaguar Land Rover Malaysia. Their hard work, dedication and passion have certainly made an impact in the automobile retail business,” said Sime Darby Motors Managing Director for Retail and Distribution for Malaysia Jeffrey Gan in a statement.

The retailer challenge, which started on April 1, 2020, and ended on March 30, 2021, acknowledged the synergy between three Malaysian entities, namely Jaguar Land Rover (Malaysia), Sisma Auto dealerships and Sime Darby Auto Connexion, in coming out tops in this regional award.

Jaguar Land Rover Malaysia is a joint venture between Sime Darby and Sisma Auto, it is the exclusive importer of Jaguar and Land Rover vehicles in Malaysia. While Sime Darby Auto Connexion and Sisma Auto dealerships are retailers for the brand.

“We want to applaud the efforts of all our employees, particularly those from marketing, sales and customer service, who strived to put their best foot forward during this challenging market situation to drive the business. Thanks to the effective teamwork from all three departments, they have set a new benchmark that will be a tough act to follow, although I am confident that they will continue to excel,” said Jaguar Land Rover Malaysia managing director Syed Ahmad Muzri Syed Faiz.

The Jaguar Land Rover Retailer of the Year award measures all aspects of each outlet’s performance, including marketing, sales and customer service, staff training and retailer presentation to ensure that it stands out from other retailers. Each category has nine to 12 different criteria, and the award is considered the most prestigious of its kind in the industry, given its regional standing.

“It is only fitting that we attribute this remarkable accomplishment to all employees of Jaguar Land Rover Malaysia,” Syed Ahmad Muzri added.