Joining A Roster Of Eternals, Lexus Assembles Its Marvel Superhero Vehicles

Lexus made the headlines a few years ago with its Lexus LC coupe in Black Panther, now it is taking a step further into the Marvel Cinematic Universe as Phase 4 of the comic book series begins.

Marking its territory in one of the latest Marvel epics called the Eternals, the Japanese brand has unveiled ten character-themed vehicles spanning its entire line-up.

Lexus’ vice president of marketing, Vinay Shahani, commented, "We're excited to bring the 'Eternals' partnership to life through these custom-wrapped Lexus vehicles. Just as each Eternals character has a distinct style and set of capabilities, so does each character-themed Lexus."

To paint a picture, Kingo, played by Kumail Nanjiani, was seen in a Lexus IS 500. Ikaris, played by Richard Madden, is the leader and drives an LS sedan.

Next, Ajak, played by Salma Hayek, and Druig, played by Barry Keoghan, are both represented by the GX models.

Then, Gilgamesh, the strongest Eternal, played by Don Lee, gets an LX and for Makkari, the fastest Eternal, played by Lauren Ridloff, an RC F Track Edition. 

Phastos the technical guru, played by Brian Tyree Henry, gets a Lexus LX. Sersi, played by Gemma Chan, drives a Lexus RC F. 

Sprite, played by Lia McHugh, has an NX and last but not least, Angelina Jolie, the biggest name joining the franchise, gets an inspired LC 500.

Notably, each Lexus gets a unique ‘armor’ design to go along with the character, as well as golden lights emanating from the grille and underbodies. 

Marvel Studios’ senior vice president of global partnership marketing, Mindy Hamilton, remarked, "After so successfully telling a co-branded story on the original Black Panther film, we're thrilled to be teaming up with Lexus once again. Combined with our custom spot directed by the Russo Brothers and starring Kumail Nanjiani in-character as Kingo, these Eternals-inspired vehicles show that exciting collaborative storytelling can extend even beyond traditional media."

In short, according to Lexus, these distinctively wrapped vehicles won't be for sale but will be showcased at various events, including the film’s world premiere.