MICHELIN PRIMACY SUV+, greater size coverage for SUVs with improved safety, longevity, and braking performance

MICHELIN has recently launched its Primary SUV+ that comes with better performance to feed consumer needs along the growth within SUV market. 

MICHELIN Primacy SUV+ technological features include:

1. MICHELIN Premium Touch - sidewall design with a velvet-like micro texture that enhances the aesthetic appeal of the SUV

2. Higher silica loading and functionalized polymer that offers greatly improved wet and dry braking performance without compromising mileage nor rolling resistance.

3. MaxTouch ConstructionTM that optimizes the contact patch for even wear and longer tread life

Also, consist of enhanced MICHELIN technologies such as: 

4. Full depth and high sipe density with U-shape groove design

5. Chamfered tread block that prevents the tread block from distorting under pressure

6. StabiliGrip sipe for better wet and dry braking performance

The new enhanced MICHELIN technologies offer long lasting safety regardless of wet or dry road conditions. It benefitted drivers even when the tyre is worn, they still receive excellent value for money. 

According to MICHELIN Malaysia’s Managing Director Oliver Biggart stated that it is estimated that from 2021 to 2026 the SUV market in the East Asian region will continue to grow 5.9 percent year on year and achieve 33 percent growth in 2026. 

“Significant safety improvements to the MICHELIN Primacy SUV+, attested by a number of tests, ensure not only superiority over competitors, but also maximum driving confidence and control behind the wheel for SUV drivers,’ he added. 

On top of that, the tyre also provides a more complete SUV portfolio but also performance and safety made to last including plus market-leading longevity resulting great assistance while commuting. 

The MICHELIN Primacy SUV+ is now available in Malaysia at all Michelin’s authorized tyre dealers in 26 dimensions, including 7 new, across the 16-to-20-inch range.  

For more information, please visit https://www.MICHELIN.com.my/.