BMW Group And AirConsole Host Joint Developer Competition For In-Car Games

The BMW Group and AirConsole are launching a competition to create games that are specifically designed for the in-car experience.

The two companies are tapping into the potential of the global game developer community with this competition, while developers are invited to pioneer the field of in-car gaming. The BMW Group and AirConsole will promote the competition in San Francisco at the Game Developers Conference (GDC) (March 20-24, 2023).


Developers can submit their ideas and concepts to the official competition website at airconsole.com/in-car-contest-23 beginning today and continuing until June 8th, 2023. The best four game concepts will be chosen as winners and will each receive 5,000 euros for the development of a prototype.

If the prototype is successful, AirConsole will fully fund the development of the game, which will then be available on the AirConsole platform. The winners will also be invited to the BMW Group headquarters in Munich to witness the outcome in action.

"This competition is a great opportunity for game developers to work with AirConsole to create engaging gaming experiences specifically for vehicles," says Stefan Butz, Vice President BMW Group Development for Entertainment and Apps. We want to provide our customers with a first-rate entertainment experience, and gaming is all about having fun."


"As highlighted by the automotive industry at CES, gaming in the car is happening," said Antti Makkonen, Director of Games at AirConsole.

Game developers must begin creating games for the car use-case rather than simply bringing games to the car. Using phones as controllers inside the car makes playing accessible and enjoyable for everyone, especially since not everyone will own a game controller, and playing directly on the car touch screen causes your arm to tyre quickly." Through the BMW Startup Garage programme, the BMW Group selected nDream, the company behind the AirConsole brand, as a partner to bring casual gaming into the car.