Mercedes-Benz Celebrates Women’s Day Through Special Film Campaign #IWD2023

March 8 marks an annual month-long celebration highlighting the contributions of womenfolk to events in history and modern-day society. This year sees Mercedes-Benz relish the day by producing a spirited campaign film that tells the story of various generations of heroes from both sexes and gender stereotypes.

This heart-warming film debuts three female protagonists who have strong relations to the company whereas their goals are being supported by the car brand itself.

“With the digital marketing campaign for International Women’s Day, we are stepping up our communications on the principles of our company and around such initiatives as She’s Mercedes’’ Mercedes-Benz AG Vice President Communications & Marketing, Bettina Fetzer said.

The iconic star logo marque also owns the She’s Mercedes platform that organises training courses and workshops in various areas ranging from sales and communications through to after sales activities.

Beyond that, the campaign features Reema Juffali, Saudi Arabia’s first female racing driver, who competes in the GT World Challenge at the wheel of a Mercedes-AMG GT3.

To further commemorate the achievements of women in the automotive industry, a moment of silence for Malaysia's "Iron Lady" of the industry, the late MAA President Datuk Aishah Ahmad who passed away on Feb 6 this year.

Last but not least, Caricarz.com wishes all women Happy International Women’s Day to all.