Bosch Launches Children's #CareForSafety Campaign

In conjunction with their 100th anniversary and in collaboration with the Dignity for Children Foundation, Bosch Automotive Aftermarket (AA) has launched their #CareforSafety campaign for children, which focuses on road safety education through workshops for children that teach more about the importance of road safety as well as sponsorships for bus transportation for children in need.

For the record, the Bosch #CareforSafety campaign in Malaysia is the fourth ASEAN country to run this critical programme, with plans for Vietnam and Thailand in the works.

“Bosch AA has always believed that children’s safety is a priority. Our objective is to educate, engage and empower these children through various activities alongside the Dignity For Children Foundation. We encourage all Bosch AA’s business partners, Bosch associates, Bosch eXtra members (loyalty program) and the public to contribute via crowdfunding platform to help sponsor monthly bus fee for the children,” said Dillion Goh, Country Business Director of Bosch Automotive Aftermarket Malaysia. “At Dignity For Children Foundation, we are committed to attending to the needs of the underprivileged children here. Especially with a school situated at Sentul Raya Boulevard where classrooms are scattered in different buildings and the roads are busy, safety is always a concern. With the help of Bosch AA, our students will now be able to focus more on studying with peace of mind,” said Elisha Satvinder, Co-founder of Dignity For Children Foundation.

“We are pleased to collaborate with Bosch for this campaign, supporting underserved children. At Shopee, our commitment is to empower our communities and use technology to benefit everyone. Through our dedicated #CareForSafety microsite and homepage banner on our platform, we aim to expand the reach of this campaign to our extensive user base and make it easier for the public to contribute,” said Kenneth Soh, Head of Marketing at Shopee Malaysia. To find out more about Bosch AA’s #CareForSafety campaign, hop on to https://shopee.com.my/boschautoparts.os