Petronas Partners with SIM to Open 3 New Fuel Stations in Brazil

Petronas has partnered with SIM Distribuidora to open three pilot fuel retail stations in Brazil.

Petroliam Nasional Berhad (Petronas) has launched its inaugural brand licensing initiative in partnership with Brazilian petroleum distribution company SIM Distribuidora (SIM). Through this partnership with its new Brazilian counterpart, Petronas is set to open three pilot fuel retail stations in Brazil.

According to its official statement, these three upcoming Petronas stations in Brazil will be located strategically in key urban areas. These Petronas stations promise to provide Brazilian motorists access to Petronas’ fuel solutions and services, drawing on technology and insights from Formula One to enhance the driving experience.

Commenting on this significant partnership, Petronas VP of Refining, Trading, and Marketing Ahmad Adly Alias said, “For the first time ever, customers in Brazil can experience our products derived from our award-winning fluid technology solutions that have been powering champions in Formula One. Beyond that, Brazil’s extensive vehicle fleet within the Latin America region presents us with an opportunity to tap into a wider customer base.”

“We are excited to have our Brazilian customers, who may have seen our logo at the Autodromo Jose Carlos Pace or Interlagos circuit, experience first-hand the mastery of our advanced solutions, beyond lubricants,” he added.

This partnership model is Petronas’ first brand licensing approach to enter new retail segments in global markets, through which the company licenses its brand and fuel formulations to established independent fuel retailers, leveraging their operational strength and expertise in their respective markets.

This new partnership comes as no surprise since both Petronas and SIM previously had a partnership, where the latter company was appointed as the official distributor of Petronas lubricants in Brazil back in 2022. To date, SIM has a network of 540 retail stations across three states in the southern region of Brazil.

“We are proud to launch these three first stations and develop this strategic partnership with Petronas here in Brazil. We believe that this will be an amazing new option for our consumers and dealers,” said Neco Argenta, president of Argenta Group, the holding company of SIM.

First Petronas fuel station in Brazil is located in the city of Sao Paulo.

Prior to this announcement, Petronas opened its first fuel station in Brazil, located in the city of Sao Paulo. The station’s opening was confirmed through a LinkedIn post shared by the head of the Petronas Partnership Project, who also serves as the Strategic Project and New Business Director of SIM, Erik Martimiano da Silva.