Strong Growth In Electric Car Sales In Europe By 2025 - Study

According to campaign group Transport & Environment (T&E), battery-electric cars (BEVs) sold in the European Union are expected to reach a total market share of between 20% and 24% by 2025, primarily due to lower selling prices.
In 2024, the market for electric vehicles (EVs) has slowed due to a number of factors, including the difficulties in moving from "early adoption" to "mass adoption" in developed markets, high EV prices, residual value issues, range anxiety, and fewer incentives.
Market share dropped to 14% in the first half of the year, partly as a result of the EU's disparate policies regarding green incentives and the high tariffs that EU regulators have placed on Chinese autos in an effort to safeguard the EU auto sector.
Simultaneously with the slowdown in growth, automakers have announced that they are delaying their plans to switch to EVs. For instance, Ford announced in August that it would postpone the release of a next-generation electric pickup until 2027 and would abandon plans for a three-row electric SUV.

Volvo announced this month that it has opted to "modify its electrification goals" and has renounced its earlier commitment to end global gasoline vehicle sales by 2030. The largest EV market in the EU, Germany, unveiled incentives in September to hasten the green transition. T&E, which projected a 21% share for the following year in June, believes sales will increase. According to the report, hybrid options may contribute 20% of the emission reductions needed by automakers to meet EU emissions targets next year, while BEVs should account for roughly 60% of the CO2 reductions. European manufacturers have urged EU lawmakers to activate a crisis clause that would postpone their CO2 targets by two years, as they face a decline in demand for electric vehicles and increased competition from cheaper Chinese rivals.

According to T&E, lawmakers should oppose any attempts to erode or postpone the 2025–2030 targets, and strong national policies should be the foundation for electrification.