Lego Trophies Take the Podium at F1 British Grand Prix

In a bid to widen its reach to new audiences, Formula 1 has partnered with the Lego Group to bring a playful twist to the sport.

This culminated last weekend when trophies made entirely out of Lego bricks were handed out to podium winners of last Sunday’s F1 British Grand Prix at Silverstone. This also marked the first time such creations were used on the podium in F1.

McLaren’s Lando Norris lifted the 1st place chrome gold-adorned Lego trophy, crafted from 2,717 individual bricks and weighing over 2 KG. He was joined by teammate Oscar Piastri who placed second and Kicks Sauber’s Nico Hulkenberg in third- the latter German driver scoring his first podium finish after 239 starts too.

The drivers had mixed feelings about the Lego trophy, though. “It’s just made out of Lego that you can pull apart and probably buy next week,” Piastri teased during the celebrations.

Hulkenberg, taking it all in stride, responded: “I love Lego. My daughter can play with it too. But, you know, a bit of silver or gold would have been nice.”

The Lego trophies were designed by Lego designer Samuel Liltorp Johnson and handcrafted by a team of seven builders in Denmark. In total, the builds took 210 man hours to complete.

The winner’s and constructors’ trophies stand over 59 CM tall, while the second and third place trophies measure over 43 CM.

Created to mark 75 years since Formula One’s very first championship race at Silverstone in 1950, the trophy designs were inspired by the original Royal Automobile Club (RAC) golden trophy traditionally awarded to the British Grand Prix winner.

“This year, we wanted to do something truly unique,” said Julia Goldin, Lego’s Chief Product & Marketing Officer. “The legacy of Silverstone is incredible, and we hope fans are inspired by these unique trophy builds that show just how much creativity can start from a single Lego brick.”

The trophies were unveiled ahead of the race and even displayed at the LEGO F1 Family Watch Party held at Battersea Power Station, where fans got a closer look at the winning design.

For McLaren, the day was extra sweet. Alongside their 1-2 finish, the team also took home the constructors’ Lego trophy, finished in dark blue and gold.

The Lego-F1 partnership is part of a larger push to attract younger and more diverse audiences to the sport. Previous moments include the now-viral Lego-built driver parade in Miami, featuring ten fully drivable brick-built cars, and various “Build the Thrill” experiences across the 2025 season.

F1’s Chief Commercial Officer Emily Prazer said the collaboration is not about simplifying the sport but about making it more approachable.

Now while the exact Lego trophies can’t be bought or even bricked as Lego does not sell the chrome bricks, they certainly left a lasting impression turning one of F1’s most historic weekends into one of its most imaginative.