BMW Group Retain Leadership In 2020 Premium Segment

BMW Group Malaysia has announced that they’ve delivered 11,016 vehicles across the BMW, MINI and BMW Motorrad brands last year where 87% of which were locally-assembled. 

This has cumulated to a 52% market share in the premium automotive segment, making the group the leader in the segment beating Mercedes-Benz.

Last year, BMW Group Malaysia introduced 25 new models across the BMW, MINI and BMW Motorrad brands; four of which were either plug-in hybrids or fully electric.

In that respect, the company delivered over 2,200 units of electrified vehicles last year; largely contributed by the 530e and the new 740Le xDrive.

The plug-in hybrid BMW 530e was the brand’s best-selling electrified model, contributing to over 900 units. Other key contributors include the BMW X5 xDrive45e, the recently launched BMW 330e, as well as the all-electric MINI.

The BMW brand recorded 8,903 new owners in 2020 – largely contributed by the sales of the new BMW 3 Series where over 2,500 units were delivered. Of the 2,500 units, over 1,400 units consisted of the 320i Sport.

The BMW 5 Series was the second best-seller for the brand, with over 1,600 units delivered.

The X family, on the other hand, contributed 39% of BMW’s new car deliveries last year, with over 3,200 units. Most of which were BMW X1 models, where over 1,000 units were sold last year alone. Last year saw the addition of the entry-level X1 sDrive18i powered by a 140 hp 1.5-litre engine.

Six new M models were introduced in Malaysia last year, including the M8 models, X4M Competition and X3M Competition. Over 80 new M cars were delivered in 2020.

As for MINI, the brand recorded 987 deliveries last year, led by the MINI Countryman which contributed over 47% of total deliveries.

BMW Motorrad Malaysia presented an exceptional performance throughout 2020 with 1,126 deliveries recorded, surpassing that of 2019. The key contributor to this growth remains the Adventure segment, with over 670 new owners, of which close to 300 customers received the BMW R 1250 GS Adventure.

“For the first time ever, we are humbled to announce that our total deliveries were strongly led by our line-up of locally-assembled vehicles from the BMW and MINI brands in Malaysia – which accounted for over 87% of our total deliveries. Having surpassed the challenges presented in 2020, these figures inspire us to remain steadfast in our commitment towards furthering investments in the Malaysian automotive industry,” said BMW Group Malaysia, Managing Director, Harald Hoelzl.

The year 2020 also saw several community initiatives by BMW Group Malaysia, supporting several Non-Governmental Organisations (NGOs) including Refuge for the Refugees, Tenaganita, Empire Project, and Malaysia Muda in delivering food and basic essential aid to over 80,000 beneficiaries during the Movement Control Order (MCO) periods. The premium automaker also established its #BMWSupportsLocal initiative to support a multitude of small local businesses, which continues until today.