BMW Lee Motors Auto Care To Open Doors In 2024, EV Charging Facility Up At Royal Kedah Club

BMW Group Malaysia is on a roll on its electrification journey with the recent ground breaking ceremony of the all new Lee Motors Auto Care showroom in Alor Setar, Kedah. This 50,000-sqft BMW flagship showroom would be three times bigger then the current facility is designed based on the latest BMW Retail NEXT concept similar to the recently launched Puchong showroom. The new outlet which will open doors in 2024 would be located at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah.

According to Hans de Visser, Managing Director of BMW Group Malaysia, “In this New Year of 2023, we are thrilled to be welcoming a new Lee Motors’ showroom in Alor Setar, as well as an expansion in our network of charging infrastructure to include the latest BMW i Charging facilities offered at the Royal Kedah Club. The new and larger facility being constructed by Lee Motors is also testament to the strong market growth for the premium segment in this region. With that, we are confident that they will be able to deliver the highest level of Premium Ownership Experience for our customers here.”

Lee Motors Managing Director, Eugene Lee added, “As an authorised BMW dealer for 20 years now and the sole dealer representative for the brand in Kedah, we are committed to mastering Sheer Driving Pleasure in the northern region of Malaysia. Driven by a passion to not only introduce new owners to the BMW vehicle of their dreams, we are also looking to create better access to Electrified Mobility here in Kedah. In 2022, we successfully delivered over 270 premium vehicles from the BMW Group portfolio, and we are looking forward to growing our deliveries alongside the expansion of our facility and services here.”

This upcoming new facility would be able to house 16 vehicles on display consisting of both new and premium used cars from the BMW and BMW Premium Selection. It will also be fully equipped with an extensive aftersales facility by boasting two vehicle delivery bays, eight service work bays which can be expanded to 12 should the need arise plus two reception-at-the-car (RATC) bays. RATC is basically BMW’s customer and service manager interaction service where customers are looped in on what needs to be done and only done with customers consent. 

However, on the more immediate front, to serve all its BMW EV customers, Lee Motors and BMW Group Malaysia has made available the BMW i Charging facility at the Royal Kedah Club powered by RExharge. This facility is open to all public EV users and houses two DC 60kW Fast Charging units and a 11kW AC Charger. Members of the public can get access to these chargers at the cost of RM1.40 per-minute for the DC Charger and RM0.15 per-minute or RM9.00 per-hour for the AC Charger.