Chery Tiggo 4 Pro Confirmed for Q4, 2024 – Honda WR-V Rival At RM80K?

During our visit to Chery's Eco Exhibition and Model Showcase in Wuhu, China, we learned that Chery Malaysia is keen to introduce the Tiggo 4 Pro into our market. This new B-segment SUV fighter will reportedly make its market entry later in Q4 this year, following the debut of its bigger sibling, the Tiggo 7 Pro.

Furthermore, of all the models revealed by Chery during its 2022 market re-entry announcement, the Tiggo 4 Pro is the only one that has yet to be released here.

What's more, of the two engine options available in China, Malaysia would get the 1.5-litre 4-cyl Turbo GDI mill rated at 145 HP and 210 NM, which is less peppy than the Omoda 5’s four-pot turbocharged unit. However, unlike the Omoda, which exclusively uses a CVT transmission, the Tiggo 4 will also be offered with a 6-speed DCT unit.

In terms of positioning, the Tiggo 4 Pro will compete against other popular B-segment SUVs such as the Perodua Ativa and Honda WR-V. However, in terms of size, CariCarz.com believes it is more comparable to other ‘B-plus’ segment SUVs like the Proton's X50 and Honda's HR-V. According to Chery, the Tiggo 4 has the potential to be a large volume seller for the brands, therefore careful planning is required before its launch at the end of the year.

When the Tiggo 4 Pro is released later this year, Chery Malaysia will have a presence in almost all SUV classes, with the Tiggo 7 Pro serving as its C-SUV offering and the Tiggo 8 Pro dominating the D-segment SUV market. Not to mention Omoda, which has carved out its own place in the B-SUV market with the Omoda 5 and its all-electric twin, the Omoda E5.

Dimensiom-wise, the Tiggo 4 Pro measures 4,318 mm long, 1,831 mm wide, and 1,665 mm tall, with a wheelbase of 2,610 mm. This wheelbase in comparison is the same as the Honda HR-V. By size alone, the Tiggo 4 is clearly more capacious than the industry norms for a 'genuine' B-segment SUV in Malaysia like the Ativa and WR-V.

Visually, the Tiggo 4 Pro shares some design elements with its bigger brothers, the Tiggo 7 Pro and Tiggo 8 Pro. Key features include a large front grille with Chery's diamond pattern, bright LED headlights, a traditional boxy SUV body layout, and more.

The Tiggo 4 Pro's cabin is fairly well-equipped, as are most Chery vehicles today. Standard technology features include a floating central infotainment display with Apple CarPlay and Android Auto, a fully digital instrument cluster, a 360-degree video view system, and a motorised sunroof. Though we don't know the exact specifications for the Malaysian-bound Tiggo 4 Pro, we can expect practically all of these features to be included.

Although it may appear paradoxical for Chery to debut the Tiggo 4 Pro, which may overlap with the Omoda 5, the Honda WR-V's arrival alongside the existing HR-V, as well as the popularity of the Perodua Ativa, have demonstrated that there is a rising need for subcompact SUVs in our market.

With the Ativa priced just around RM75,000 and the WR-V starting at RM89,900, how much should Chery price the next Tiggo 4 Pro? Given Chery Malaysia's market penetration strategy thus far, it is safe to claim that the RM80,000 figure is certainly achievable, don't you think? Share your thoughts in the comments below.