Proton e.MAS 7 EV Embarks On Pre-Launch Nationwide Tour

As a lead-up to its official launch, the Proton e.MAS 7 prototype is set to undertake a nationwide tour effort too.

Heads up for avid EV fans and those anxiously awaiting the Proton e.MAS 7 EV. Earlier today, the national automaker announces that it the e.MAS 7 prototype will embark on a 2,000 KM coast-to-coast tour across the nation starting this month.

Part of the lead up to the groundbreaking first Proton-badged EV crossover’s planned year-end debut, the aptly-christened Proton e.MAS 7 Tour aims to display the upcoming EV's capabilities, as well as the “Malaysia Spirit in engineering excellence,” according to Proton.

The Proton e.MAS 7 Tour will cover up to 2,000 KM and cover coast-to-coast. Its first leg this week sees the southern states of Negeri Sembilan, Melaka and Johor covered.

As a refresher, Proton has repeatedly highlighted the fact that the e.MAS 7 isn’t a mere rebadge effort, but actually a product it co-develops alongside partners Geely. This is also evident in the national automaker’s recent local testing efforts that we reported on.

Back to the aforementioned pre-launch tour, its first leg sees the Proton e.MAS 7 starting out of the Proton Centre of Excellence in Shah Alam and head southbound into the states of Negeri Sembilan, Melaka, and Johor. This southern leg is set to run from Oct 5 to Oct 7.

The Proton e.MAS 7 during its initial press preview earlier this year. You can size this prototype up in the flesh through the Proton e.MAS 7 Tour detailed.

During which, the Proton e.MAS 7 prototype will stop by selected Proton e.MAS dealerships accompanied by a digital content creator who will host and engage with people visiting these showrooms. Other stops at selected EV charging stations and more are also being planned too.

After this southern leg, the Proton e.MAS 7 Tour will resume with visits to other states and locales across the nation. Said tour is poised to include East Malaysia too, evident via the planned tour-end in Sarawak state on Nov 29.

Speculative render of the Proton e.MAS 7 by local digital auto render artist @Theottle.

The Proton e.MAS 7 prototype with its latest camouflage livery seen in Proton's National Day parade motorcade.

In the meantime, avid and fans EV enthusiasts who wish to size up the e.MAS 7 prototype up close need only to follow live updates from the official social media channels of the Proton e.MAS 7 Tour. Here, locations and timings plus details for engagements will be announced during its running.

Alternatively, details can also be accessed via the Proton e.MAS website, as well as its official Facebook, Instagram, TikTok and Xiaohongshu handles.