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Hyundai unveils DAL-e robot to carry out Automated Customer Services

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Hyundai Motor Group introduced the futuristic automated customer service robot called “DAL-e”. 




Not only will the robot be able to efficiently communicate with the company’s customers but it is also equipped with state-of-the-art mobility functions. 

DAL-e was introduced at a Hyundai Motor showroom in southern Seoul where it carried out its pilot operation in preparation to handle daily interactions with Hyundai and Kia customers in the company’s specific showrooms. 


The name “DAL-e” stands for “Drive you, Assist you, Link with you-experience” which represents the current artificial intelligence technology used that is inclusive of facial recognition and an automatic communication system. 


Hyundai Motor Group vice president and head of the robotics lab Dong Jin Hyun said, “The DAL-e is a next-generation service platform that can offer automated customer services anytime. It is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots,”

The robot weighs approximately 80kg and measures 1,160 mm in length, 600 mm in width and 600 mm in height. On top of that, DAL-e is claimed to be a more compact customer service robot when compared to its competitors in the artificial intelligence (AI) market. 

Some of the highlights include keeping customers in check with the latest standard operating procedures (SOPs) during the Covid-19 pandemic, such as advising customers to wear a mask when recognising that a customer does not have a mask on. Following that, the DAL-e is also able to communicate with customers in a friendly and insightful way about the latest information of the company’s product and services provided. 




The robot is also able to move around the showroom at its own pace with its omnidirectional four wheels while communicating with customers. To attract customers, it gives out useful information about cars and technology with the use of the easily noticeable display screen at the venue. 




Showrooms that are equipped with the DAL-e have made the workflow of staff much easier, as well as aid in assisting customers who prefer less human interaction in line with the pandemic. 


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JPJ Running Numbers

KUALA LUMPUR

VPS7563

SELANGOR

BSH8739

JOHOR

JYG9415

PULAU PINANG

PRU1950

PERAK

APB3064

PAHANG

CFD5159

KEDAH

KGC3413

NEGERI SEMBILAN

NEH1570

KOTA KINABALU

SJM6620

KUCHING

QAB1877M

Last updated 22 Sep, 2025

Fuel Price

Petrol

RON 95

RM 2.05

RON 97

RM 3.21

+0.03

RON 100

RM 5.00

VPR

RM 6.23

Diesel

EURO 5 B10

RM 2.93

+0.03

EURO 5 B7

RM 3.13

+0.03

Last updated 18 Sep, 2025

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