Rolls-Royce Motor Cars Appoint New Asia-Pacific Regional Director, Irene Nikkein!

Rolls-Royce Motor Cars recently revealed its new Regional Director for the Asia-Pacific region, Irene Nikkein. The role will be based in Singapore. 

Previously, Nikkein held the role of Head of Brand Communication & Product Management at MINI Japan. In addition to that, her experience also includes up to 15 years of senior positions in BMW Group Asia. Within that time, her roles included BMW Regional Experiential & Sponsorship Manager and MINI Regional Marketing Manager.

“I am delighted to welcome Irene Nikkein to Rolls-Royce Motor Cars as Asia-Pacific Regional

Director. Irene has an exceptional track record, and her broad experience, combined with extensive regional knowledge, makes her ideally suited to this important role,” said Director of Sales and Brand of Rolls-Royce Motor Cars, Henrik Wilhelmsmeyer. 

Originating from Indonesia, Nikkein holds a bachelor’s degree in Business Administration (Major in Marketing) with Distinction from RMIT University in Singapore.