BMW Group Financial Services Malaysia Completed Reforestation Commitment With APE Malaysia
BMW Group Financial Services Malaysia has completed its reforestation commitment in Borneo with the Animal Projects and Environmental Education (APE Malaysia), which saw 735 new trees planted under the Restore Our Amazing Rainforest (ROAR) programme.
Its chief executive officer Matthias Schlesiger said that the company has been giving back to local communities by initiating several commitments such as the BMW Safety 360° campaign and the biodiversity conservation in a partnership with APE Malaysia to support their reforestation efforts in the forests of Borneo.
The initiative, which ran from May 1 to July 31 this year, saw contributions made on behalf of BMW and MINI customers for every funded contract of the following models: the BMW 330e M Sport, BMW 530e M Sport, BMW 740Le xDrive, BMW X5 xDrive45e M Sport, as well as the MINI Cooper SE Countryman ALL4 and The New MINI Cooper SE 3 Door.
Under the ROAR programme, which aims to restore habitat for endangered animals and counteract carbon footprint at Lower Kinabatangan Wildlife Sanctuary, five new trees were successfully planted for every RM100 raised.
In addition, from now until December 31, RM100 from every funded contract of the same list of BMW and MINI PHEV models will be channeled to two local non-governmental organisations: Refuge for the Refugees and Empire Project.
Discover BMW Engage at https://www.bmwfs.my/, and learn more about APE Malaysia’s activities by visiting https://apemalaysia.com/.
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