Rolls Royce Motor Cars Ends 2021 With Highest Sales In The Marque's 117-Year History

Rolls Royce Motor Cars ends 2021 with an outstanding performance as they recorded the highest-ever annual sales results in the marque's 117-year history. 

Significantly, the company delivered 5,586 motor cars to clients around the world, up 49 percent on the same period in 2020. 

Said overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe. 

“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year's success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing,” remarked Rolls Royce Motor Cars’ chief executive officer, Torsten Müller-Ötvös.

Notably, all Rolls Royce models performed extremely well and the growth was driven mainly by the Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. 

Together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, the Phantom, it has ensured the order books are full well into the third quarter of 2022. 

That’s not all, the company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, which it achieved an all-time record.

On top of that, the brand’s Bespoke commissions also remained at record levels, with magnificent individual examples. 

Namely the spectacular Phantom Oribe co-created with Hermès, the Phantom Tempus, and the Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. 

Furthermore, the company signaled its commitment to leading a new contemporary coachbuilding movement with its Rolls Royce Coachbuild division. 

Thus, becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, the Boat Tail. 

Additionally, Rolls Royce also announced its first all-electric car called the Spectre, during 2021 and the undertaking of bringing the Spectre to the market by the fourth quarter of 2023 has now begun.

Müller-Ötvös concluded, “This has been a truly historic year for Rolls Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future. As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls Royce, our international team and our global dealer network.”