SAIC Audi Launches The World’s Largest Store In Shanghai

With the House of Progress (HoP) in Shanghai, SAIC Audi launched the world's largest store of its kind on January 1, 2022, with two floors and a total area of 2,400 square metres (25,833 square feet).

The Chinese partner company presented the whole A7 L range as part of the dedication: Visitors could test drive the new Audi A7 L 45 TFSI and the concept cars Audi skysphere concept and Audi grandsphere concept, as well as the Audi A7 L 55 TFSI, which will be available in January.

The House of Progress is the new SAIC Audi flagship store located at the SAIC Group's headquarters in Shanghai. It is also Audi's first HoP in China. It provides a unique customer experience: new goods may be studied on the first level, and numerous technology exhibitions provide a fascinating brand experience. 

Customers can gather in private spaces and relax in a lounge on the second floor. There is also a parent-child area and a coffee bar and customer lounges.

Concept-wise, a unique combination resembles an art gallery and a technological centre, and it is meant to express Audi's philosophy: emotional aesthetics combined with technology that puts people first. 

Customers can learn about Audi's history and technologies during the display. They can also learn about the culture of Shanghai, the People's Republic of China's largest city. The environment of the HoP is equally distinguished by art and high-tech.

Apart from experience itself, the HoP represents effective customer service and is symbolic of SAIC Audi's quality and client proximity throughout the customer lifetime. The app, which has been available since April 2021, is an important component.

Customers can utilise it to communicate with SAIC Audi quickly and easily. "The HoP is becoming an elite club in the city for our followers," stated SAIC Audi Sales & Marketing President Thorsten Godulla. Audi is utilising it to underscore its customer service goals: an Audi should enrich people's daily lives, give them a sense of belonging, and provide an experience that exceeds their expectations from beginning to end.

Also, SAIC Audi delivered 10 clients from China the new Audi A7 L 55 TFSI at the opening. Each model was created individually for them, based on their personal preferences. Following that, SAIC Audi delivered more vehicles to Chinese consumers. The Audi Butler is always present throughout the service process to offer the best possible client experience.

According to the SAIC Audi Sales & Marketing President Dr Jia Mingdi, a new era of vehicle mobility has only just begun. The new Audi A7 L 45 TFSI is also available right now in China. The 180 kW (245 PS) entry-level model has 5G communication as standard equipment and is configured with V2X functionalities for networked mobility. 

The vehicle also has HD Matrix 2.0 LED headlights and dynamic blinkers, cruise control (Cruise Control System, CCS), The Audi Virtual Cockpit, and Audi Virtual Cockpit. Audi lane assist and Audi pre sense basic provide intelligent assistance to drivers. 

"All of the vehicles feature high quality and the Audi brand's sporty DNA," added him.