Getting Its First Public Debut, Bugatti’s Bespoke Masterpiece, The Chiron Pur Sport ‘Grand Prix’

Configured with inspiration by the renowned racer Louis Chiron, its first public debut at the 17th edition Top Marques in Monaco, the Bugatti Chiron Pur Sport ‘Grand Prix’.

Paraded at the exclusive luxury automobile show, the Chiron Pur Sport ‘Grand Prix’ was designed for a collector as part of Bugatti’s ‘Sur Mesure’ customization program.

Bugatti Automobiles’ managing director for sales and marketing, Hendrik Malinowski, said “Top Marques Monaco is the ideal venue to introduce the Chiron Pur Sport ‘Grand Prix’ to many of our passionate admirers. The customized hyper sports car is a tribute to the achievements of early racing pioneers who piloted Bugatti’s racing cars in the 1920s and 30s.

A fitting tribute, the number 32 brandished by Louis Chiron on his racing cars in the early 20th century can be seen resplendent in bold letters on the Chiron Pur Sport ‘Grand Prix’.

This number was painted entirely by hand and it is just one of a few custom elements Bugatti developed exclusively for this vehicle. 

Further paying homage to the legendary Grand Prix racing Bugattis of the 1920s and 30s, two new exterior colours were also created. 

Together with a hand-painted EB pattern for the front aisles, which is also repeated on the interior door panels. Both required new techniques and processes to be developed.

Outstandingly, the ‘32’ and ‘Grand Prix’ motifs continue throughout the cabin, including a special centre console inlay in black anodized aluminum, with a silver hand-painted inscription. 

Said motifs extend to the door sills, headrests and entry lights, while subtle branding distinguishing the model as a rare and unique product of the program can also be found.

Other than that, Bugatti Monaco, one of the latest additions to the brand’s growing network of global dealer partners also represented the French marque with three hyper sports cars. 

Showcased was a Chiron Sport ‘110 Ans Bugatti’ edition in steel blue matte carbon, 2010 Veyron Grand Sport in Italian red colour and black Pur Sang split with a splendid carmine red interior.

Malinowski concluded, “Our clients are often deeply intrigued by Bugatti’s motorsport lineage, and it’s fitting that the first ‘Sur Mesure’ commission should pay homage to one of our great racing icons. We’re so taken with this creation that we intend to make many of this commission’s ideas available to more of our clients with the Chiron Pur Sport.”