An Extension To Its Home In Goodwood, Rolls Royce’s Private Office Dubai

Signalling a huge progress for the marque, Rolls Royce Motor Cars has recently inaugurated its permanent and a world-first Private Office in Dubai, United Arab Emirates.

This outpost serves as an extension of the marque’s world-renowned centre of luxury manufacturing excellence at The Home of Rolls Royce in Goodwood, West Sussex, England.

Rolls Royce Motor Cars’ chief executive officer, Torsten Müller-Ötvös, expressed, “For many years we have been inviting our VIP clients to The Home of Rolls Royce in Goodwood and now, following significant demand, we are bringing Goodwood to the world. Not only will we be permanently locating a member of the Rolls Royce Bespoke Design team and Bespoke Client Experience Manager in this new outpost, but we will also be leveraging the very latest technology to allow our Middle East-based clients to explore our Home in West Sussex remotely and see their own Bespoke Rolls Royce come to life.”

The Private Office Dubai is the first in a number of similar facilities that are planned for major luxury capitals of the world over the next few years. 

Said offices will facilitate even closer contact and relationships with global Rolls Royce clients, further embedding the marque’s reputation as the world’s most client-focussed luxury brand.

Be it so, nothing will surpass the chance for clients to visit RR’s headquarters at Goodwood, where the first-hand experience of Rolls Royce’s manufacturing excellence can be enjoyed.

However, should travel not be convenient, the Rolls Royce Private Office Dubai brings Goodwood closer to the clients’ places of living and work. 

In exquisite surroundings, the new Private Office Dubai located in the One Central neighbourhood is a unique experience for the Middle East region’s most significant clients.

Aside from the marque’s flair and expertise, it offers excellence through the materials on display and Rolls Royce’s renowned hospitality.

On top of that, the office also gets the first permanent appointment of a Bespoke Lead Designer and Bespoke Client Experience Manager outside Goodwood.

Bespoke Lead Designer Michelle Lusby arrives in Dubai after eight years with the marque, where she previously worked on a wide variety of exciting and exquisite projects. 

Namely, the highly Bespoke, one-of-one Phantom Serenity, which captivated the world when its unique appointments and material treatments redefined the luxury of tranquillity.

As for the Bespoke Client Experience Manager, Chris Hardy, who has been with Rolls Royce for over five years, moves from Goodwood to take up the position.

He brings a true passion for the client to this unique new role, where he will guide visitors through the wonderful experience which awaits them at the Private Office Dubai.

Elsewhere, three key programmes will be the focus of the Private Office. The Rolls Royce Coachbuild programme, High Bespoke Commissioning, and access to the Collection of one-of-one motor cars.

Outstandingly, as a world’s first, the Private Office Dubai goes beyond the conventional dealership experience. 

Each client encounter will explore the customer’s unique profile and their range of preferences, desires, and ergonomic needs.

Rolls Royce Motor Cars’ director of sales and brand, Henrik Wilhelmsmeyer, concluded, “The Middle East region has always been an inspirational market for Rolls Royce Motor Cars, especially when it comes to Bespoke. What we inaugurate today is of great significance as it represents the first Rolls Royce Private Office outside the UK. Our Private Office Dubai is an extension of The Home of Rolls Royce at Goodwood and is the first in a number of similar facilities that will be opened around the world. This is not a dealership, it is a unique experience where clients can bring their ideas to life and explore our home and our people in real-time, using seamless technology.”