SENSIFY: Brembo’s Artificial Intelligent Braking System

A new pioneering intelligent braking system based on artificial intelligence, Brembo, the world leader in the field of automotive disc brake technology presents the SENSIFY. 

It combines Brembo’s current product portfolio with digital tech, creating a flexible platform that includes software, predictive algorithms and data management to control the brake system digitally.

In its entirety, the new braking system is a network, where data collection is leveraged to improve the driver experience and allows the system to be constantly updated.

Brembo’s chief executive officer, Daniele Schillaci, stated, “By introducing SENSIFY, Brembo is pushing the boundaries of what is possible with a braking system, opening up entirely new opportunities to drivers to improve their experience on the road and customize brake response to their driving style. SENSIFY fully embraces our vision ‘Turning Energy into Inspiration’, and it’s another significant step forward in providing cutting-edge, innovative, intelligent and sustainable solutions to the automotive industry.” 

Offering both driving pleasure and total safety, SENSIFY is intuitive, responsive and smooth, and delivers the expected performance when needed, combined with excellent control.

Furthermore, it also combines the design of the best braking components with the integration of a digital brain and sensors that control each wheel independently.

Plus, it is a sustainable braking solution as the emissions are minimized, thanks to the optimized braking action on each wheel combined with the absence of drag between pads and discs.

Finally, SENSIFY also opens up opportunities in car design, offering great flexibility for car makers and simplifying integration in any electric and internal combustion engine platform.

That said, SENSIFY is expected to be on the market in early 2024.