Mitsubishi Donates Triton 4x4 To National Cancer Society Malaysia

Shinya Ikeda, CEO of MMM handing over a Triton pick-up truck to Yeap Chong Wei, Marketing Director of NCSM

MITSUBISHI MOTORS MALAYSIA (MMM), has recently donated a unit of Triton 4x4 pick-up truck to the National Cancer Society Malaysia (NCSM), to ease its travelling needs to serve the rural communities, especially those in poor urban areas, and suburban villages around Malaysia that have little or no access to screening facilities.

MMM’s CEO Shinya Ikeda said “Mitsubishi Motors supports NCSM’s noble efforts in carrying out their mission to raise public awareness on cancer prevention, screening, and early detection. In line with MMM’s CSR vision ‘Inspiring Lives Today for a Greater Future’, we know that success isn’t solely measured by the vehicles we put on the road, but also by the lives we enrich along the way. As part of a responsible Malaysian society, we are pleased to fulfil our CSR by utilising the innovative strength of our 4x4s for the greater improvement of society,” 

He added further that over the years, the award-winning Triton pick-up truck has passed many endurance tests and has been put through the harshest road conditions and hopes that the Triton will gain NCSM access to many places and assist as many people as possible.”

NCSM), a non-profit organisation (NGO) established in 1966 provides an extensive range of cancer services and support to people affected by cancer and is entirely funded by voluntary contributions from the public. NCSM provides holistic cancer support to patients and caregivers in understanding and dealing with cancer in various phases, through its Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, the Adults’ Home of Hope, and Children’s Home of Hope.

Holding close to its philosophy “Educate, Care and Support”, NCSM is striving to decrease the incidence of cancer, while increasing the accessibility of cancer services in Malaysia. Joint collaborations with vehicle distributors/manufacturers such as Mitsubishi will help ease NCSM in realising its philosophy.