Lancia Pu+Ra HPE Concept Debuts As A Stratos-Inspired EV Coupe
Mukhlis Azman
16-4-2023
Following the teaser last month, renowned Italian marque Lancia has finally debuted its latest concept model, dubbed as the Lancia Pu+Ra HPE Concept. This all-electric concept will serve as the benchmark for the marque’s future models.
Starting off with the name itself, Pu+Ra is a short form for ‘pure’ (Pu) and ‘radical’ (Ra), while the HPE moniker now stands for ‘High Performance Electric’, instead of High Performance Estate used back in the 1970s for Lancia Beta wagon.
Unlike the Beta, the Pu+Ra concept features a unique coupe body style with design inspirations taken from iconic Lancia models like the Stratos. The rear part of the concept model features hollowed round tail lights plus a reinterpretation of the Stratos’s rear horizontal blinds, with the former flanking the Lancia lettering in the middle.
This concept model, however, bears no resemblance to the Stratos from the front angle, which features a futuristic-looking front fascia primed with Y-shaped LED strip at the middle. There’s also a smaller pair of Y-shaped lights flanking on the lower part of the front bumper. Like many other EVS, the Pu+Ra features no front grille and minimal front intake openings.
On the side, the Pu+Ra concept features another nod to Lancia’s storied past, this time referencing the marque’s two historic coupe models, the Aurelia and Flaminia, with its slanting and sporty roof lines that descend towards the rear part of the car. Elsewhere, there’s also a new Lancia badge present at the front fender.
Uniquely, the Pu+Ra also sports a unique circular roof design, again, inspired by the Stratos hollowed round taillights.
Aptly, there’s more rounded design elements featured inside the Pu+Ra’s cabin. On board, the concept model is primed with a circular-shaped front dash, as well rounded coffee table-style central console panel that houses several driving-related controls such as the gear shifter and many more.
Apart from that, the car also comes with round carpets that are made of natural wool, plus the two front seats are heavily influenced by the Cassina-made classic Italian armchairs.
In terms of powertrain, the Italian automaker has remained lip-tight about its details. However, Lancia’s engineers claim that this new EV powertrain setup will offer up to 700 KM of maximum travel range on a single charge. As a brand under the bigger Stellantis roof, it is possible that future Lancia EV models will underpin the brand’s proprietary STLA modular EV platform.
As we mentioned earlier, the Lancia Pu+Ra HPE concept will serve as a base for future Lancia models, poised to debut in stages in a decade. Aside from the Pu+Ra, Lancia’s electrified lineup will also be spearheaded by the next-gen Yplison compact EV, which shares the same platform as the Fiat 500.
Gallery
Written By
Mukhlis Azman
An avid two-wheeler that writes and talks about four-wheelers for a living, while dreaming of an urban transit-laden Malaysia. @mukhlisazman
JPJ Running Numbers
KUALA LUMPUR
VPB9355
SELANGOR
BSE4236
JOHOR
JXW4452
PULAU PINANG
PRQ3165
PERAK
ANV3102
PAHANG
CFB6508
KEDAH
KGA4128
NEGERI SEMBILAN
NEF6945
KOTA KINABALU
SJK7161
KUCHING
QAB2987L
Last updated 30 Apr, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.18
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.88
EURO 5 B7
RM 3.08
Last updated 01 May, 2025
Related News
2026 Leapmotor C10 Debuts in China with 800-volt Architecture
Presales for upgraded 2026 Leapmotor C10 starts in China, major enhancements includes new 800-volt electrical system, more power, and improved range.
30-04-2025
Stellantis Claim Solid-State Breakthrough, But Real-World Proof Still Pending
Stellantis and Factorial Energy claims to have validated their solid-state FEST battery tech, but real-world performance remains the true test.
26-04-2025
Stellantis Set To Establish Malaysia CKD For Leapmotor EV Brand
Stellantis reveals plans to establish Malaysia CKD operation for China’s Leapmotor EV brand, C10 model will be inducted first.
18-04-2025
Trump Tariffs Prompts Stellantis To Halt Canada, Mexico Production
Stellantis forced to halt production and slash jobs, albeit ‘temporarily’, in both Mexico and Canada due to stiff new Trump tariffs.
04-04-2025
Cancelled US$1.59 Billion Investment Sees Maserati Brand Future In Doubt
Doubts now casted over Maserati brand future as parent Stellantis cancels arguably critical US$1.59 billion investment for the brand.
28-02-2025
Stellantis Profits Dropped by 70% Globally in 2024
Stellantis recorded a staggering 70% profit drop last year due to declining sales in several key markets.
27-02-2025
New Stellantis STLA AutoDrive Tech Promises ‘Hands Free, Eyes Off’ Driving
New Stellantis STLA AutoDrive tech sees automaker develop Level 3 autonomous driving tech.
24-02-2025
Stellantis Malaysia Collaborates With PSC, Sees Parts Hub Start Operations Too
Stellantis Malaysia teams up with Penang Science Cluster to boost STEM education in Kedah, and sees parts hub start operations.
13-02-2025
Latest News
2026 Leapmotor C10 Debuts in China with 800-volt Architecture
Presales for upgraded 2026 Leapmotor C10 starts in China, major enhancements includes new 800-volt electrical system, more power, and improved range.
30-04-2025
Xiaomi’s Upcoming YU7 EV SUV May Get Second Variant
Xiaomi will offer a new single-motor YU7 EV SUV with an 835km range, complementing the previously announced 820km version.
30-04-2025
iCaur 03 Teased for Malaysia Autoshow 2025
Chery teases the Jaecoo J6 as the iCaur 03 ahead of Malaysia Auto Show 2025.
29-04-2025
New Mercedes-AMG EV Saloon Teased Again Ahead Of June Debut
New Mercedes-AMG EV saloon officially teased again, debuts in June as rival to Taycan and e-tron GT.
29-04-2025
PRO-NET Opens Proton e.MAS Dealership Opportunities Across Malaysia
With growing demand, PRO-NET is actively seeking new dealer partners to join the expanding Proton e.MAS retail network.
28-04-2025
Auto Shanghai 2025: Geely Panda Knight: A Perfect Urban EV?
Geely Panda Knight charms with rugged styling and promising affordability, but can you look past its basic airbag offering?
28-04-2025
Stellantis Claim Solid-State Breakthrough, But Real-World Proof Still Pending
Stellantis and Factorial Energy claims to have validated their solid-state FEST battery tech, but real-world performance remains the true test.
26-04-2025
Mercedes-Benz Vision V Concept Previews Future Space-Age VIP EV Vans Line
New Mercedes-Benz Vision V Concept bows at Auto Shanghai 2025, previews upcoming VLE and VLS luxury EV vans.
25-04-2025
Show More
trending_flat