You Can Now Channel Your Inner Monolog With Mini Interactive AI Persona
Mini USA collaborates with Pereira O'Dell, an independent creative agency, to create an inner "Mini-logue" that helps people decide whether or not to buy a Mini electric vehicle.
Users are allowed to converse with themselves to decide whether or not to purchase an electric Mini Cooper using the AI persona. Following the conversation, the AI programme generates a shareable video for social media platforms such as Instagram and TikTok.
According to Mini, the most persuasive voice in buying a car is inside the customer's own head, more so than any car salesman or dealership.
It's paired with a new marketing campaign called "Trust Your Inner Mini-Logue," which includes a series of social media advertisements.
The commercials use Unreal Engine MetaHuman animations to create floating, talking heads that depict the internal dialogues of someone attempting to persuade themselves of the numerous fun, wonderful, and occasionally odd reasons why owning a Mini Electric makes sense.
Gallery
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VQR3791
SELANGOR
BSN5082
JOHOR
JYT5368
PULAU PINANG
PSA7365
PERAK
APG1839
PAHANG
CFF8784
KEDAH
KGE8671
NEGERI SEMBILAN
NEJ8349
KOTA KINABALU
SJQ9450
KUCHING
QAB4416N
Last updated 26 Mar, 2026
Fuel Price
Petrol
RON 95
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+0.05
RON 97
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RM 5.00
VPR
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Diesel
EURO 5 B10
RM 3.04
+0.05
EURO 5 B7
RM 3.24
+0.05
Last updated 26 Feb, 2026
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