You Can Now Channel Your Inner Monolog With Mini Interactive AI Persona
Mini USA collaborates with Pereira O'Dell, an independent creative agency, to create an inner "Mini-logue" that helps people decide whether or not to buy a Mini electric vehicle.
Users are allowed to converse with themselves to decide whether or not to purchase an electric Mini Cooper using the AI persona. Following the conversation, the AI programme generates a shareable video for social media platforms such as Instagram and TikTok.
According to Mini, the most persuasive voice in buying a car is inside the customer's own head, more so than any car salesman or dealership.
It's paired with a new marketing campaign called "Trust Your Inner Mini-Logue," which includes a series of social media advertisements.
The commercials use Unreal Engine MetaHuman animations to create floating, talking heads that depict the internal dialogues of someone attempting to persuade themselves of the numerous fun, wonderful, and occasionally odd reasons why owning a Mini Electric makes sense.
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Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
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KUALA LUMPUR
VRS1941
SELANGOR
BSU1362
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NEM1378
KOTA KINABALU
SJU3475
KUCHING
QAB6563P
Last updated 29 Sep, 2026
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