Tourism Malaysia Partners Perodua To Promote Tourism In Malaysia

Tourism Malaysia and Perodua have signed a three-year memorandum of understanding (MoU) to co-promote tourism in Malaysia.

This collaboration, which will last from 2024 to 2026, is expected to usher in a new era for Malaysia's tourism industry, benefiting the country, its visitors, and the environment.

This MOC allows Perodua to expand its new business model, specifically vehicle subscription.

This MOC, according to Perodua President and CEO Dato' Sri Zainal Abidin Ahmad, allows Perodua to expand its new business model, specifically vehicle subscription.

“For Perodua, this collaboration and its objectives are in line with our “mobility as a lifestyle” initiative”, he added.

Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia said: "We are thrilled to embark on this transformative journey with Perodua. Our collaboration signifies a united commitment to making Malaysia even more attractive to tourists. By joining forces, we can provide tourists with an unforgettable experience that showcases the beauty, diversity, and warmth of our country."

The MoC aims to achieve a number of critical goals that will undoubtedly benefit the country's tourism industry and economy:

Enhanced Accessibility: Perodua, Malaysia's leading automotive brand, will play a pivotal role in improving accessibility for domestic and international tourists.

Sustainable Tourism: Both organisations are committed to sustainable tourism practices. This partnership will actively promote eco-friendly travel options, and simultaneously reducing the environmental impact of tourism. 

Cultural Exchange: Tourism Malaysia and Perodua will facilitate cultural exchange programmes, which will enable tourists to immerse themselves in the diverse customs and traditions of Malaysia.

Marketing and Promotion: The collaboration will see the two organisations pooling their resources to market and promote Malaysia as a premier tourist destination. This will involve joint advertising campaigns, promotional events, and leveraging digital platforms to attract a global audience.

Customer Experience: Perodua will work closely with Tourism Malaysia to enhance the overall tourist experience. From transportation services to recommendations for cultural events and attractions, tourists will have a seamless and memorable visit to Malaysia.