Proton Unveils Operational Initiative To Improve Service Centres Performance

Anis

13 December 2023 at 02:00 PM

Share via

Media-tour-to-unveil-PROTON's-initiative-and-effort-to-improve-after-sales-performance.jpg

Media tour to unveil PROTON's initiative and effort to improve after sales performance.

Proton has officially launched the Proton Operational Excellence (POE) initiative in an effort to improve the performance of its service centre nationwide and build trust in its commitment to excellence.
An official media tour was arranged to introduce this initiative at The Apple Auto Services & Tyres, a Proton authorized dealer located in Bangi. The tour was attended by Proton Edar Sdn Bhd CEO Roslan Abdullah, Vice President for Sales & After Sales Edmund Lim, and After Sales Director Wan Hazran Wan Mustafa.
Service-consultant-attends-to-customer's-enquiries.jpg

Service-consultant-attends-to-customer's-enquiries.jpg

Securing preferred appointment times and matching service procedures to customer demands are two strategies included in this initiative.

The POE initiative will begin with 13 pilot locations and gradually expand to include 3S and 4S facility outlets across the country. The POE represents a key initiative that demonstrates Proton's commitment to high-quality after-sales operations and services.
The future Dealer Management System (DMS) integration, technician competencies, upholding high-quality service procedures, and building brand trust are among the focus areas. Technician-checking-on-customer's-vehivle.jpg

Technician-checking-on-customer's-vehivle.jpg

Securing preferred appointment times and matching service procedures to customer demands are two strategies included in this initiative. POE places a strong emphasis on technician development, with extensive training programs guaranteeing ongoing skill advancement.

Mr. Roslan Abdullah further highlighted, "PROTON has already undergone major transformations, with network rationalisation and parts warehouse expansion. Our comprehensive network rationalisation ensures optimal coverage, being the largest 3S/4S network of 155 outlets, we are well-positioned to meet and exceed customer

Expectations."
On the parts availability, he stated, "Our increased warehouse capacities have significantly reduced lead time delivery by at least 30%, enabling us to store more parts, streamline order processing, handle overseas shipments, and maintain larger stocks of critical items for quicker customer repairs. Cozy-cafe-for-customers-to-relax-while-waiting-for-car-service.jpg

“It's our way of saying we're here for you, ready to keep you on the road with minimal disruption. We've strategically opened 2 new warehouses in Peninsular Malaysia, along with a new warehouse in East Malaysia, Kuching and soon to be launched Kota Kinabalu, catering to parts demand and supply in that region."