“Ford Malaysia: Built for Life” Podcast Goes Live – First in Industry
SDAC-Ford has launched a new podcast titled “Ford Malaysia: Built for Life” – a first in the industry.
Sime Darby Auto Connexion (SDAC), the official importer and distributor of Ford vehicles in Malaysia, has launched a brand new Ford podcast – a first of its kind in the local automotive industry. Titled “Ford Malaysia: Built for Life," this six-episode podcast series is set to go live starting January 28 this year.
This new podcast will delve deep into the world of the Ford Ranger in Malaysia, where Ranger owners and car enthusiasts can discover new and unique insights into the Ranger lifestyle. Rather than focusing on technical specifications and industry-related information, this podcast will tap into the human aspect of Ford ownership.
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Presented in an engaging storytelling format through heartfelt anecdotes, interviews, and shared experiences, “Ford Malaysia: Built for Life” delves into the stories and experiences of Ford Ranger owners and the vibrant Ranger community, showcasing how this pick-up truck has become an integral companion for work, family, and play for many Malaysians everywhere.
This podcast will be hosted by renowned local DJ JJ Fernandez, with the first episode set to go on-air later in January. For the series pilot, the “Ford Malaysia: Built for Life” podcast will shine the spotlight on the Malaysia Ford Ranger Club, while the second one will be a sharing session with owners of the current-gen Ford Ranger pick-up truck.
Besides owners, this podcast also features several local expert delving deep into the Ranger pick-up truck
Several episodes will also feature some local experts and media personalities sharing their insights on the Ranger and Ford in general. The star-studded list includes a special one-on-one session with local motorsport expert Adian Yein (Episode 3) and veteran motoring journalist Hezeri Samsuri (Episode 5), while social media personality Namie sits down with SDAC-Ford product experts in Episode 4.
SDAC-Ford MD Turse Zuhair
Commenting on this new podcast launch, SDAC-Ford MD Turse Zuhair said, “The title of our new podcast, ‘Ford Malaysia: Built for Life’, is not just a catchy phrase. It is a profound expression that encapsulates the enduring bond between the Ranger and its community. It symbolises more than a vehicle; it embodies the Ranger way of life – one that embraces adventure, resilience, the spirit of exploration, and an innate sense of community.”
“It aims to foster a sense of belonging and comradeship among Ranger enthusiasts and other individuals on the same wavelength, offering a captivating journey into the heart of the Ranger experience – one that is built not just for the road but for life itself,” said Turse.
The “Ford Malaysia: Built for Life” podcast is set to go live on Spotify later, from January 28, 2024 onwards. Those who prefer the video podcast format can also check out the episodes via Ford Malaysia’s official YouTube channel. For more information regarding upcoming episodes of the podcast, you can visit SDAC-Ford’s official website or visit any of their official social media pages.
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Written By
Mukhlis Azman
An avid two-wheeler that writes and talks about four-wheelers for a living, while dreaming of an urban transit-laden Malaysia. @mukhlisazman
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SJR8498
KUCHING
QAB7429N
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