Primearth EV Energy Renamed To Toyota Battery Co.
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Toyota Motor Corporation completed the acquisition of Primearth EV Energy Co., Ltd. (PEVE) this week, and the entity will be renamed as Toyota Battery Co. Ltd. as of Oct 1, 2024.
As per our report earlier this month, Toyota Battery Co. intends to expand its production portfolio with this acquisition to include batteries for both Battery Electric Vehicles (BEVs) and Plug-in Hybrid Electric Vehicles (PHEVs).
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Toyota's strategic change towards diversifying electric vehicle battery production will enable it to better meet increased demand for batteries, ultimately improving its competitiveness through mass production.
According to Toyota, the new company name reflects the company's ambition to use the technology and capabilities developed since PEVE's inception in 1996 to improve the competitiveness of Japanese batteries and become a provider of high-quality and extremely safe on-board batteries.
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It was also declared that the company would continue to operate in Kosei City, Shizuoka, the birthplace of Toyota Group founder Sakichi Toyoda with the aim to be the industry leader in on-board battery technology.
Written By
Kumeran Sagathevan
More then half his life spend being obsessed with all thing go-fast, performance and automotive only to find out he's actually Captain Slow behind the wheels...oh well!
JPJ Running Numbers
KUALA LUMPUR
VRD6523
SELANGOR
BSR1576
JOHOR
JYB3682
PULAU PINANG
PSD3271
PERAK
APJ4170
PAHANG
CFG8716
KEDAH
KGG6573
NEGERI SEMBILAN
NEK7359
KOTA KINABALU
SJS5531
KUCHING
QAB580P
Last updated 26 Jun, 2026
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Last updated 30 Apr, 2026
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