MBM Debuts First Star Elegance Retail Concept At HSS Bukit Tinggi Autohaus

Visitors of the HSS Bukit Tinggi Autohaus can now experience a new luxurious retail experience that MBM dubs as Star Elegance.

Besides expanding the EQE saloon and EQE SUV range, Mercedes-Benz Malaysia (MBM) also debuted a brand new lifestyle retail concept alongside said new EV models. Opened at the Hap Seng Star (HSS) Bukit Tinggi Autohaus is  the first new Mercedes-Benz Star Elegance space.

Its creation stems from insights garnered through a survey involving nearly 400 active customers. From which, MBM noted that 94% expressed their interest for such a concept, and a further 91% stated their commitment to visit such a retail space while their vehicle is serviced.

“Mercedes-Benz Malaysia is pioneering an industry-first by integrating a wellness-centric approach into our retail environment. The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements, creating a holistic and unprecedented luxury experience for our customers,” said MBM CEO and president of Amanda Zhang. 

The first Star Elegance space of its kind to open at HSS Bukit Tinggi features a high-end nail spa, but it will soon be complemented with other wellness services soon, says MBM.

Under the Star Elegance banner, MBM seeks to present customers with a variety of experiential lifestyle services at its Autohaus outlets. For its debut, MBM elected to cater to leading ladies by opening a luxury nail spa first, which will be complemented with other wellness services later on.

MBM adds that it will expand the Star Elegance concept into other Autohaus outlets over several phases. The firm also adds that it will enlist new brands and collaborators for which with the aim to offer a wider repertoire of luxury retail services.

Additionally, whilst here, customers can also take advantage of the existing Mercedes-Benz Café - a staple pillar of any Autohaus outlet -  which serves a range of drinks. Customers can also browse through an assortment of environmentally friendly merchandise that reflects the brand's dedication to sustainability.

Besides the luxury nail spa detailed, the Star Elegance experience also delivers various other perks and benefits. See details below.

Beyond which, additional services also include sophisticated charging options for EV owners, as well as the Mercedes me App Digital Extras that improves the entire car-owning experience. Mercedes-Benz Cardholders, on the other hand, are also eligible for benefits like 10x TreatPoints at HSS Bukit Tinggi, along with a 10% discount on parts, products, and accessories.

Lastly, a range of safety features put in place by MBM also ensures the well-being and safety of Mercedes-Benz customers here too, and it rounds out the immersive lifestyle experience delivered by the new Star Elegance retail concept. KR