UMWT Thrills Hilux Owners Again In Finale Leg Of ‘Hilux Unleashed’ Campaign

UMW Toyota Motor (UMWT) recently held the finale leg of its Hilux Unleashed campaign here in Peninsular Malaysia.

After thrilling participating Toyota Hilux owners in both Sabah and Sarawak prior, the ‘Hilux Unleashed: The Ultimate Challenge 2025’ campaign by UMW Toyota Motor (UMWT) entered high-gear recently with its finale leg held in Melaka.

For this Peninsular Malaysia edition of the campaign, a total of 279 participants across 90 teams had registered for the first-of-its-kind inter-state treasure hunt that culminated with a vibrant weekend public roadshow held in Melaka’s picturesque Pantai Klebang plus a prize-giving gala.

This finale leg's treasure hunt had two starting points - one in KL, and another in JB. Altogether, this leg saw 279 participants take part across 90 teams.

This leg of the campaign also saw the treasure hunt mentioned feature two starting points – one in Kuala Lumpur and another in Johor Bahru. Through this, participants were led down scenic routes to discover hidden gems and whilst solving clues that also celebrated local culture.

“This journey-first format delivered a fresh approach to product engagement—turning everyday Malaysians into explorers behind the wheel of the Toyota Hilux and other models,” remarked UMWT about the unique treasure hunt that also let owners properly test the mettle of their trucks.

The event doubled up as yet another avenue for participants to fully maximise and test the mettle of their prized Hilux pick-up trucks.

Regarding the latter, UMWT adds that the Hilux Unleashed campaign was also specially designed to reaffirm the Hilux pick-up truck nameplate’s prowess through its robust chassis, dependable performance, and advanced safety features.

“With Hilux Unleashed, we showcased what Malaysians already know: that the Hilux is engineered for those who expect more from their vehicle—more strength, more versatility, and more confidence on every drive,” adds Datuk Ravindran K, President of UMWT.

Melaka's picturesque Pantai Klebang served as the finish line, and it also hosted a special public weekend roadshow featuring a slew of thrilling activities.

Moreover, as participants crossed the finished line at Pantai Klebang, the roadshow UMWT held there also featured more thrilling activities. It included dynamic off-road taxi rides, a precision eco-driving challenge, plus test-drive sessions with up to six Toyota models.

Apart from that, complimentary caps and keychains were rewarded to test-drive participants, and visitors were also treated with snacks and sweet treats. Present here too were both Family Fun Zones plus GR Merchandise Booths, both offering a variety of hands-on activities for all.

Top teams being rewarded during the event's gala dinner and prize-giving ceremony.

Of course, the highlight of the adventure came later when winning teams from Kuala Lumpur and Johor Bahru for the treasure hunt were announced. With top 3 prizes, 7 consolation recognitions, and a social media lucky draw, both competitive spirit and creative storytelling were rewarded.