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Married Couple Wins Proton e.MAS 5 Grand Prize

Thoriq Azmi

26 August 2025 at 06:00 PM

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Proton e.MAS 5 in camouflage being previewed publicly through the 'MISI 5 Tour' held at Central i-City, Shah Alam last weekend.

Though the Proton e.MAS 5 compact EV hatch has not launched yet, there’s now at least one confirmed owner in the form of one Shahrul Aizat Bin Ishak.

Shahrul was the lucky winner of the ‘Electrify Your Life Contest’ held by PRO-NET as part of a three-month ‘MISI 5 Tour’ campaign previewing the upcoming new EV hatch from the automaker’s electric vehicle (EV) arm.

According to PRO-NET, the creative slogan contest successfully drew over 31,000 entries submitted online, through nationwide roadshows, as well as dealership engagements.

Proton 'Electrify Your Life Contest' grand prize winner Shahrul Aizat Bin Ishak with his wife and children last weekend.

“I joined the contest to show my support for the e.MAS campaign, never really expecting to win, so I was beyond excited when I found out the grand prize was mine,” he said with a smile after being announced as winner last weekend in Central i-City, Shah Alam.

“My wife and I spent time together crafting the slogan and to be chosen out of more than 31,000 entries feels truly lucky,” added Shahrul further. Together, the couple crafted the following winning slogan:

“Proton e.MAS menjadikan hidup saya tenang tanpa bunyi, tangkas tanpa kompromi, dan terpacu dengan inovasi.”

English Translation: “Proton e.MAS makes my life peaceful without noise, agile without compromise, and driven by innovation.”

Sharul with his wife and children posing with PRO-nET Chief Branding Officer Salwati Yusoff (second from left).

“I’m really looking forward to taking my family and my parents on trips with the new e.MAS 5 as it will be a special journey for all of us,” adds Shahrul further as he received his symbolic mock key from PRO-NET Chief Branding Officer Salawati Yusoff last weekend.

Present alongside Shahrul during which were his wife mentioned, as well as three young children.

With its Northern Region leg concluded, the MISI 5 Tour heads to the East Coast next from Sept 4 to Sept 7.

The MISI 5 Tour campaign mentioned, sees PRO-NET publicly previewing the Proton e.MAS 5 across 13 states ahead of its official launch. It recently concluded its Northern Region leg held in Kedah, Penang, and Perak from Aug 22 to Aug 24.

Next, the tour heads to the East Coast from Sept 4 to Sept 7. Key stops include Kelantan, Terengganu, and Pahang states where Malaysian can size up the Proton e.MAS 5 up close at selected popular destinations and Proton e.MAS showrooms.

Alternatively, you can find out more about the Proton e.MAS 5 through our in-depth First Look report too by clicking these blue words…

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Tagged:

Proton New Energy Technology (PRO-NET)

Proton e.MAS 5 MISI 5 Tour

Proton e.MAS 5

Proton Electrify Your Life Contest

e.MAS 5

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Written By

Thoriq Azmi

Former DJ turned driver, rider and story-teller. I drive, I ride, and I string words together about it all. [#FuelledByThoriq] IG: https://www.instagram.com/fuelledbythoriq/

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