Hyundai Crater And Genesis Magma GT Concepts Teased

Set to debut at the LA Auto Show 2025 this week are the Hyundai Crater Concept (left) and the Genesis Magma GT Concept (right).

Opening its doors this week, the Los Angeles Auto Show 2025 sees Korean automaker Hyundai take centre stage with two significant new concept vehicles – one from its main brand, another through its Genesis luxury arm.

Starting with the rugged and adventure-ready Hyundai Crater Concept, and this rugged off-roader represents Hyundai’s next adventure-oriented design direction. If anything, it signals Hyundai’s intent to rival against the Ford Bronco and Toyota Land Cruiser.

The Hyundai Crater Concept supposedly previews a new and more rugged, adventure-focused design direction for Hyundai.

In its press release, Hyundai says the Crater concept is meant to explore a “tougher, more dirt-focused identity for the brand.” Whilst Hyundai does offer wide range of crossover SUVs, it lacks a true off-road ‘hero’ of sorts – a gap this concept seeks to fill.

While design touches endowed into the Crater concept like enclosed grille with smooth surfaces hints at electrification, Hyundai did not disclose details for the concept’s powertrain at the time of writing – it be unsurprising if it was, even to a degree.

The overall design of the Crater concept merges both rugged and high-tech touches all around.

That aside, the concept does promise to be high-tech as well, evident through the adoption of a cutting-edge ‘Dynamic Head-Up Display’ suite that includes a novel rear-view camera mirror feed.

We’ll leave the extensive images sprawled here – and in the gallery below – for you to gauge the Korean H-marque new direction further, and you can share your take in the comments below too.

The Magma GT concept from genesis clearly has GT and and endurance racing in mind with its overall mid-ship design and build.

Moving to Genesis, the luxury sub-brand’s newest Magma GT concept bows as a radical rear mid-engined vision that “hints at the brand’s ambition to explore GT-category racing.” As a refresher, Hyundai had committed to enter endurance racing soon through Genesis.

Like the Crater concept, little is offered in terms of specifications surrounding powertrain. Nevertheless, with GT racing aspirations infused into its DNA, any eventual production version of the Magma GT concept should pack a high-powered combustion (ICE) heart.

Would you fancy a production version of the Magma GT concept over a comparable rival with GT racing pedigree?

Key design touches here include a pair of dramatic dihedral doors, forward clamshell front bonnet, front canards that integrate with the headlamps, full-width intake inlet above a front splitter, striking two-line full-width taillight graphics, and more.

Certainly, this concept shows that Genesis is indeed ready with the ambition of creating a stunning and high-performance machine in the near future seeks to rival not just against the GT3-specced Chevrolet Corvette Z06 and perhaps the Ferrari 296.