Shell Malaysia Eyes Dynamic EV Charging Rate as Network Scales

Shell Malaysia has reaffirmed its commitment to expanding investment and innovation in the country’s electric vehicle (EV) ecosystem as EV adoption steadily moves into the mainstream.

Speaking at Shell Malaysia’s 135th anniversary celebration yesterday, Seow Lee Ming, General Manager of Shell Mobility and Convenience Malaysia, said the company’s five-year direction is firmly focused on growth, value creation and supporting Malaysia’s energy transition, in line with the nation’s position as the largest automotive market in the region.

Seow said Shell views growth beyond promotions or rewards, instead emphasising the need to deliver higher value and innovation to customers as mobility needs evolve.

According to her, Shell positions itself as an energy company that supports the energy transition regardless of whether consumers continue to drive internal combustion engine (ICE) vehicles or shift to EVs, acknowledging that both technologies will coexist for some time.

She added that as EV adoption becomes more widespread, pricing competitiveness has become increasingly important, with Shell actively reviewing its EV charging prices and exploring dynamic pricing models to better reflect usage patterns and demand.

Shell Recharge is currently the most expensive charge point operator in Peninsular Malaysia, charging up to RM2.80 per kWh for DC charging and RM1.30 per kWh for AC charging. In comparison, competitors typically charge between RM1 and RM1.50 per kWh for DC charging and under RM1 per kWh for AC charging.

Additionally, Seow noted that the transition from ICE to EVs will take place in phases, given Shell’s roots as an energy company and the varying pace of EV availability and charging infrastructure development across the country.

At the campaign launch event, Shell said it will continue scaling its EV charging footprint in line with market growth and adoption trends, while continuing to rework its pricing structure as the network expands.

Shell currently operates around 160 EV charge points nationwide, with further expansion planned this year, particularly along major highways to support intercity travel. Through the Shell Recharge mobile application, users are also able to access charging points across both Malaysia and Singapore via a single platform.

As Malaysia’s EV market matures, how Shell balances pricing competitiveness, network scale and its broader energy transition strategy will be closely watched by both consumers and industry players.