Total Industry Volume Is Expected To Fall To 710,000 Units In 2024 - Kenanga
As the rationalization of fuel subsidies is expected to negatively impact the demand for mid-market models, Kenanga Research downgraded the automotive sector to "neutral" and predicted that total industry volume (TIV) would drop to 8% to 710,000 units in CY2024.
However, the research firm stated that it remains optimistic about vehicle sales in the affordable segment, with buyers, particularly those in the B40 group, avoiding the impact of subsidy rationalisation and potentially benefiting from the implementation of the progressive wage model.
"Our top pick in the sector is MBM Resources Bhd (outperform; target price: RM5.50), which is a good proxy for the low-cost, fuel-efficient Perodua vehicle brand."
"It also offers an attractive dividend yield of about 11%," according to the statement.
Perodua and Proton models have also been selling well, according to Kenanga. When compared to non-national brands, they are reasonably priced and have cutting-edge safety and technological features.
Perodua, in particular, leads the new model race (in terms of volume) with the launch of the all-new Perodua Axia, which will be followed by two more facelifted models this year and one new model in early 2024.
“On the other hand, Proton recently launched the first mild-hybrid electric vehicle (MHEV) for the local brand, its all-new Proton X90, and its first sedan under Geely partnership, all-new Proton S70 (C-segment sedan at the price of non-nationals B-segment), Proton-SMART (BEV), and five face-lifted models, all within CY23,” it said.
Furthermore, Kenanga stated that new battery electric vehicles (BEVs) will benefit from SST exemption and other EV incentives until CY2025 for complete built-up units and CY2027 for complete knocked-down (CKD) units.
“BEVs’ new registration had leapt significantly for the past two years (from 274 units in CY21 to over 3,400 units in CY22 and 9,000 units by Nov 2023) and is on track to meet national target for EVs and hybrid vehicles which are 15% of total industry volume (TIV) by CY30, and 38% of TIV by CY40.
“Meanwhile, the government’s pledge to enable charge point operators (CPOs) to secure faster approvals for installation provides comfort as currently only 1,434 EV charging stations have been built to-date,” it added.
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VPS6523
SELANGOR
BSH8490
JOHOR
JYG8730
PULAU PINANG
PRU1713
PERAK
APB2869
PAHANG
CFD5071
KEDAH
KGC3265
NEGERI SEMBILAN
NEH1484
KOTA KINABALU
SJM6467
KUCHING
QAB1830M
Last updated 21 Sep, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.21
+0.03
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.93
+0.03
EURO 5 B7
RM 3.13
+0.03
Last updated 18 Sep, 2025
Related News
Kenanga Bullish as Sime Aims for 11% ROE with New Launches
Kenanga bullish on Sime Motors’ 11% ROE target driven by new launches and portfolio expansion.
14-02-2025
Auto Sector Likely To Encounter Obstacles In H2 2024
Research firms predict that the auto industry will encounter decline in sales in the upcoming months.
23-09-2024
Kenanga: Perodua’s D66B & EV Hot Pick For 2025, 2024 TIV Raised By 4% To 740K Units
Kenanga Research raises forecast post MAS 2024 by 4% in line with MAA, predicts EV-heavy 2025 led by Sime Darby & Perodua.
18-06-2024
Malaysia’s Vehicle Sales Set New Record In 2024
Malaysia's 2024 car sales have crossed the 800,000 milestone for the first time, according to preliminary data.
20-01-2025
MAA: April 2025 Auto Sales Drops 16.8%
MAA reports that vehicle sales fell sharply from March by 16.8% to 60,527 units in April 2025, cites post-Raya slowdown.
19-05-2025
Maybank IB Raises 2025 TIV Forecast By 5%, EV & xEV Adoption By 1%
Maybank IB raises 2025 TIV forecast by 5% to 790,000 units, predicts EV and xEV adoption increase by just 1% over too.
05-02-2025
Kenanga IB Projects 805k TIV for 2025, Outpacing Rivals' Forecasts
Kenanga IB forecasts 805,000 TIV in 2025, fueled by strong budget car demand, EV adoption, and robust motorcycle sales.
31-12-2024
Analyst - OMV Revisions Set to Raise Car Prices, Spark EV Adoption
Analysts predict TIV for 2025 to drop citing OMV revision, production constraint.
20-12-2024
Latest News
JPJ: 2.3 Million Malaysians Have Expired Driving Licences
JPJ claims there are over 2.3 million Malaysians with driving licences that are expired beyond three-year renewal window.
21-09-2025
Petrol Cards And Civil Servant Perks On Offer By Jetour Malaysia This Month
Up to RM1 million worth of free petrol cards plus special perks for civil servants on offer from Jetour Malaysia this month.
20-09-2025
TQ Wuling Bingo EV CKD Production Set to Begin in Dec 2025
The new SGMW-Tan Chong joint venture EV plant will start its local assembly efforts this Dec with the TQ Wuling Bingo.
19-09-2025
MyKad Checks Urged Ahead of Fuel Price Drop
Home minister urges Malaysians to fix faulty MyKad chips early to enjoy the upcoming targeted fuel subsidy.
19-09-2025
GAC Emkoo Awarded 5-star ASEAN NCAP Rating
Upcoming GAC Emkoo C-SUV earns coveted 5-star rating form ASEAN NCAP crash-testing regime.
19-09-2025
KLCC Roads Closed Saturday For Sarong Music Run
Expect road closures and traffic delays around KLCC tomorrow for the Malaysia Sarong Music Run 2025.
19-09-2025
Sand, Log Trucks Dominate Kelantan Roads - JPJ
Sand and log trucks make up most heavy vehicle traffic in Kelantan, with fewer overloaded cases.
19-09-2025
Customs Seizes 32 Imported Cars Worth RM8.45 Million
Ops Purple uncovered vehicles stored beyond the legal limit, with unpaid duties and taxes totalling RM5.38 million.
19-09-2025
Show More
trending_flat