Aston Martin Pushes EV Plans to 2027, Focusing on PHEVs for Now

Aston Martin joins the long list of European marques that have pushed back their EV plans to focus more on hybrids.

British boutique marque Aston Martin has joined the long list of European luxury automakers that have pushed back their electrification plans. Initially planned to launch its first all-electric model in 2025, the Gaydon-based marque has pushed back its EV plans to 2027.

Aston Martin executive chairman Lawrence Stroll

Speaking to Autocar UK, Aston Martin’s executive chairman Lawrence Stroll said, “We planned to launch at the end of 2025 and were ready to do so, but it seems there is a lot more hype in EVs, politically driven or whatever, than consumer demand, particularly at an Aston Martin price point.”

With its EV plans now being pushed back, AM has decided to put more focus on hybrid technology for its next-gen model lineup, particularly the plug-in hybrid (PHEV). This is not entirely big news, as other European marques that pushed back their electrification plans also opted to focus more on partially electrified alternatives like PHEVs.

Aston Martin Valhalla plug-in hybrid hypercar

Notably, this is also in line with Aston’s initial partnership with renowned American EV marque Lucid to provide its expertise on BEVs. Aside from launching Aston’s first EV model by 2025, this partnership will also see AM deliver its first PHEV super, the Aston Martin Valhalla, by the end of 2024.

Ultimately, this partnership also dictates that AM launch a new model lineup featuring partially electrified powertrain options by 2026, en route to its vision for its core product range to be fully electrified by the end of the decade.

With both the new Vantage (left) and DB12 currently running on Merc's V8 engine, these two models might also be getting a V8 PHEV setup in years to come.

With Aston Martin now focusing on PHEVs, Stroll added that future electrified AM models will adopt the V8-based PHEV powertrain setup developed by Mercedes-Benz, possibly the similar setup we’ve seen on many Mercedes-AMG PHEV models nowadays. Aside from the V8 engine, Stroll also hinted that there might be a V12-based PHEV powertrain offered to future AM models.

While the impending electromobility movement is creeping over most European marques nowadays, Stroll insisted that PHEVs would still be a popular option amongst its customers for at least a decade or so, citing that the technology serves as a perfect bridge between full ICE and battery EVs (BEVs).

“As long as we’re allowed to make ICE cars, we’ll make them,” Stroll added.