‘Join The Porsche Ride’ Initiative, The Taycan’s Voyage Around The World

The Taycan has embarked on its journey around the world in support of the Swiss inclusion project, which is part of the ‘Join the Porsche Ride’ initiative launched in June.

Representing Porsche as an innovation and sustainability ambassador, the all-electric sports car will travel to numerous destinations on five continents in the coming years.

Its arrival at each stop will mark the start of local sustainability projects that focus on empowerment and education. Namely, in areas of environment, health and social integration.

Porsche AG’s executive board member for procurement, Barbara Frenkel, remarked, “Social commitment is an integral part of our sustainability strategy, alongside ecological and economic criteria, Porsche sees itself as a partner to society. Mobility means freedom and independence. We want to make this possible for people for whom barriers are not easy to overcome.”

To begin with, ensuing its first start point, which is Porsche Leipzig in Germany, the Taycan will be heading to Switzerland.

There, Porsche Schweiz AG is committed to the mobility of people with disabilities and is further expanding its social commitment to inclusivity. 

With this project, the Porsche brand embodies the idea of making dreams come true and would like to play a part in helping people with disabilities to go for a hike.

Notably, experiencing Swiss nature by foot is not for the many. Hiking routes are rarely accessible for people with physical disabilities, and are often impassable for blind or visually impaired people. 

Hence, to make hiking possible for everyone, Porsche Schweiz AG is banding with Procap Schweiz, the largest self-help organization by and for people with disabilities in Switzerland. 

Their shared goal is to achieve inclusion through mobility and, by so doing, to promote social interaction.

Procap Switzerland’s president, Laurent Duvanel, commented, “There are 1.8 million people with disabilities living in Switzerland. In other words, one in five faces difficulties in daily life. In our view, even more commitment to accessibility is needed in Switzerland, so we are very happy about the cooperation with Porsche and particularly about the fact that Porsche is not only supporting us financially, but also with expertise. A great example of this is how Porsche employees are assisting us with university projects such as an electrically powered trekking wheelchair. Their expertise in the areas of electromobility and lightweight construction is shaping the implementation of this project.”

Also, Porsche plans to support Procap in other fields, besides accessibility, the focus will be on experiences, accompaniment by tandem partners and mutual learning to raise awareness.

For all projects under the ‘Join the Porsche Ride’ banner, Porsche strives to ensure effectiveness in a verifiable, quantifiable and measurable manner. 

As such, in doing so, the cooperation partners can assess their long-term positive influence on the behaviour and living conditions of the target groups.

Porsche Schweiz AG’s chief executive officer, Michael Glinski, concluded, “We want to create added value with this long-term social project and raise awareness of the everyday problems faced by people with disabilities in society. It’s not just a question of financial support, but also a joint project that incorporates knowledge and active support from Porsche. Our efforts also encourage our employees to volunteer as tandem partners for hikes or to pitch in on the expansion of hiking trails.”