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MINI's "BIG LOVE For Christmas" Donation Campaign to SOS Children's Villages

Jesica Sendai

2-12-2022

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 It's Christmas! Time off from work. Gifts to give and receive.  Seeing friends, relatives, and loved ones. The mood of kindness and happiness for this holiday season. While we prepare our Christmas celebrations, let us not forget those who are less fortunate.

Here we have a joyful music video for Chris Rea's "Driving Home for Christmas," as MINI unites its global audience and solicits donations for SOS Children's Villages to help children in need.

To lessen the suffering of children who had been uprooted by violence in the nearby Ukraine, MINI gave help to SOS Children's Villages in Poland in April of this year. For many people, the weeks leading up to Christmas are a particularly special time of year.





The MINI music video for "Driving Home for Christmas" captures the joy of returning home to spend time with friends and family. Chris Rea penned the song 44 years ago while driving from London to his family in the north of England in a classic Mini.

Many children around the world will not be able to experience “a bright holiday season in a warm and peaceful home” as they are separated from their families, abandoned, neglected, or forced to live in an abusive environment.

In more than 130 countries and territories, SOS Children’s Villages does whatever it takes to ensure that each child grows up with the bonds they need to become their strongest selves.


SOS Children’s Villages’ 70 years of experience shows that when a child is listened to and grows up in a safe and supportive environment, they can develop healthier relationships as adults and be empowered to positively contribute to their families and communities in the future.

In this way, the work made possible by MINI, and its worldwide community not only impacts many children today, but it also helps to ensure a brighter future for generations to come.

“MINI is committed to collaborate with SOS Children’s Villages to enable children to contribute positively to society. The desire for inclusion for all people is reflected in the motto BIG LOVE with which the MINI Community lives and expresses diversity in all its forms”, says Stefanie Wurst, Head of MINI.

With the video for “Driving Home for Christmas”, MINI gives confidence to children in times of their greatest need by giving the worldwide MINI Community the opportunity to contribute too.

To donate here’s a link for you - https://www.sos-childrensvillages.org/donate/bmw-mini

 

 


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Jesica Sendai

from 9 to 5 grinder to 'racing' her way in the automotive industry through editorial work.

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