Link Copiedcheck_circle
International

Sony Honda Mobility first EV, Broadcasting Live in 14 Days during CES 2023

Jesica Sendai

Share via


Following an update from Sony-Honda JV to launch its first EV, a new announcement has been made which speech will be delivered live from the Las Vegas Convention Center on January 4 during Consumer Electronic Show (CES) 2023 early next month.

Before we go further, the first Sony Honda Mobility vehicle will be available for pre-order in the first half of 2025, with sales beginning before the end of that year.

Back to our story, the JV added a teaser trailer portraying the contour of a vehicle's hood, which we all know Honda and Sony are working on a breakthrough electric vehicle jam-packed with high-tech components.


Sony Honda Mobility Inc CEO Yasuhide Mizuno and COO Izumi Kawanishi


Despite continuing to withhold information, Sony Honda Mobility has previously stated it will begin producing its first EV in 2026.

That line, in particular, will be based in North America, with internet sales taking precedence in the region and vehicles will be exported to Japan shortly after, although production may commence there as well.

Aside from that, the JV has defined its high value-added EV concept as the 3As for Autonomy, Augmentation, and Affinity which derives on a common principle shared by both Sony and Honda which is to contribute and lead the evolution of mobility.

Following next, the plan consists of transforming mobility space by seamlessly integrating real and virtual worlds other than to explore new digital innovation like metaverse.

Adding on to that, the new EV is expected to include a gaming system to become part of its automobile feature.

Meanwhile, Honda will lend the joint venture its manufacturing skills, as well as engineering and after-sales assistance, areas that have stymied other automotive startups seeking to enter the EV industry and challenge the dealership model.


CES 2023 Sony Press Conference 

Date: January 4 (Wed) 5:00 p.m. - 5:45 p.m. (PST)

Venue: Las Vegas Convention Center at the main Sony booth, Central Hall # 18600

Live Stream:

English: CES 2023 Press Conference|Sony Official

English(ASL): CES 2023 Press Conference (with ASL interpretation)




 

 

 


Tagged:

Sony Honda Mobility
Sony Honda
Share This Article

Written By

Jesica Sendai

from 9 to 5 grinder to 'racing' her way in the automotive industry through editorial work.

Share via

Related News

EV
CES 2026: Afeela Prototype 2026 Previews Brand’s Future EV SUV

CES 2026: Afeela Prototype 2026 Previews Brand’s Future EV SUV

Sony Honda Mobility’s second model will be a sleek EV SUV crossover based on the new Afeela Prototype 2026.

07-01-2026
EV
Sony-Honda JV Poised To Debut 3 EVs By 2030

Sony-Honda JV Poised To Debut 3 EVs By 2030

The Sony-Honda joint-venture is reportedly set to produce at least three EV models by the year 2030.

17-02-2024
EV
Sony Honda Mobility to install PS5 games into their new EV?

Sony Honda Mobility to install PS5 games into their new EV?

Sony and Honda plans for a 2025 electric vehicle that include gaming.

22-11-2022
EV
Sony Honda Mobility includes Level 3 autonomy in the new EVs

Sony Honda Mobility includes Level 3 autonomy in the new EVs

The two companies intend to offer Level 3 autonomy in the new EVs, as well as Sony-developed interior infotainment technology.

15-10-2022
EV
Sony Honda Mobility Launches Afeela Brand And Previews New EV Prototype

Sony Honda Mobility Launches Afeela Brand And Previews New EV Prototype

Sony Honda Mobility (SHM) introduces EV-specific ‘Afeela’ brand name and previews special EV prototype at CES 2023.

05-01-2023

Latest News

International
Geely’s Thai Assembly Move: The Final Nail in the Proton Export Coffin?

Geely’s Thai Assembly Move: The Final Nail in the Proton Export Coffin?

Geely consolidates in Thailand with a new assembly plant and the "One Geely" strategy. Is the RM32b AHTV enough to keep Proton as the RHD hub for ASEAN?

25-03-2026
International
Chinese Carmakers Still Lag Global Leaders - GWM Chairman

Chinese Carmakers Still Lag Global Leaders - GWM Chairman

GWM’s chairman says Chinese automakers must focus on quality and long-term competitiveness despite rising exports and sales growth.

20-02-2026
International
2026 Audi RS5 Unveiled as Brand’s First High-Performance PHEV

2026 Audi RS5 Unveiled as Brand’s First High-Performance PHEV

The all-new Audi RS5 breaks cover as the brand's first high-performance plug-in hybrid model with up to 630 hp.

20-02-2026
International
2026 Toyota RAV4 PHEV Debuts in Japan with Special GR Sport Version

2026 Toyota RAV4 PHEV Debuts in Japan with Special GR Sport Version

Toyota has completed the sixth-gen RAV4 lineup in Japan by debuting the PHEV version along with the GR Sport variant.

20-02-2026
International
BMW M Plans to Launch 30 New Models by 2030 – Report

BMW M Plans to Launch 30 New Models by 2030 – Report

BMW’s M division is going into full assault mode by planning to launch 30 new models by the end of this decade.

19-02-2026
International
China Plans to Mandate Physical Controls in Cars, Bans Yoke Steering Wheel

China Plans to Mandate Physical Controls in Cars, Bans Yoke Steering Wheel

The Chinese government is planning to require physical controls for key functions in cars while banning yoke steering wheels.

16-02-2026
International
BMW Alpina Unveils New Logo, Becomes Luxury Performance Sub-Brand

BMW Alpina Unveils New Logo, Becomes Luxury Performance Sub-Brand

BMW has unveiled a new logo for the Alpina brand, positioning it as the group's new luxury performance marque.

13-02-2026
International
Honda Vezel/HR-V Gains Sporty Mugen Upgrade Kit in Japan

Honda Vezel/HR-V Gains Sporty Mugen Upgrade Kit in Japan

Mugen has introduced a new upgrade kit for the Honda Vezel/HR-V in Japan, featuring two distinct bodykits.

12-02-2026