Link Copiedcheck_circle
EV

Lancia Pu+Ra HPE Concept Debuts As A Stratos-Inspired EV Coupe

Mukhlis Azman

Share via


Following the teaser last month, renowned Italian marque Lancia has finally debuted its latest concept model, dubbed as the Lancia Pu+Ra HPE Concept. This all-electric concept will serve as the benchmark for the marque’s future models.


Starting off with the name itself, Pu+Ra is a short form for ‘pure’ (Pu) and ‘radical’ (Ra), while the HPE moniker now stands for ‘High Performance Electric’, instead of High Performance Estate used back in the 1970s for Lancia Beta wagon.


Unlike the Beta, the Pu+Ra concept features a unique coupe body style with design inspirations taken from iconic Lancia models like the Stratos. The rear part of the concept model features hollowed round tail lights plus a reinterpretation of the Stratos’s rear horizontal blinds, with the former flanking the Lancia lettering in the middle.


This concept model, however, bears no resemblance to the Stratos from the front angle, which features a futuristic-looking front fascia primed with Y-shaped LED strip at the middle. There’s also a smaller pair of Y-shaped lights flanking on the lower part of the front bumper. Like many other EVS, the Pu+Ra features no front grille and minimal front intake openings.


On the side, the Pu+Ra concept features another nod to Lancia’s storied past, this time referencing the marque’s two historic coupe models, the Aurelia and Flaminia, with its slanting and sporty roof lines that descend towards the rear part of the car. Elsewhere, there’s also a new Lancia badge present at the front fender.


Uniquely, the Pu+Ra also sports a unique circular roof design, again, inspired by the Stratos hollowed round taillights.


Aptly, there’s more rounded design elements featured inside the Pu+Ra’s cabin. On board, the concept model is primed with a circular-shaped front dash, as well rounded coffee table-style central console panel that houses several driving-related controls such as the gear shifter and many more.


Apart from that, the car also comes with round carpets that are made of natural wool, plus the two front seats are heavily influenced by the Cassina-made classic Italian armchairs.


In terms of powertrain, the Italian automaker has remained lip-tight about its details. However, Lancia’s engineers claim that this new EV powertrain setup will offer up to 700 KM of maximum travel range on a single charge. As a brand under the bigger Stellantis roof, it is possible that future Lancia EV models will underpin the brand’s proprietary STLA modular EV platform.


As we mentioned earlier, the Lancia Pu+Ra HPE concept will serve as a base for future Lancia models, poised to debut in stages in a decade. Aside from the Pu+Ra, Lancia’s electrified lineup will also be spearheaded by the next-gen Yplison compact EV, which shares the same platform as the Fiat 500.


Gallery

Tagged:

Stellantis
Lancia
Lancia Stratos
Lancia Pu+Ra HPE Concept
Lancia EV Concept
Share This Article

Written By

Mukhlis Azman

An avid two-wheeler that writes and talks about four-wheelers for a living, while dreaming of an urban transit-laden Malaysia. @mukhlisazman

Share via

Related News

EV
Leapmotor B10 Debuts in Thailand – Est. Below RM100K, Malaysia Next?

Leapmotor B10 Debuts in Thailand – Est. Below RM100K, Malaysia Next?

The Leapmotor B10 EV has made its ASEAN debut in Thailand, with an estimated price of below RM100,000. Malaysia next?

23-09-2025
Tech
Stellantis Debuts ‘Breakthrough’ IBIS EV Battery Tech

Stellantis Debuts ‘Breakthrough’ IBIS EV Battery Tech

Global automaking giant Stellantis shows off new IBIS EV battery tech, touts as a ‘breakthrough’.

23-09-2025
Auto News
Stellantis Malaysia Confirms Jeep and Alfa Romeo Return Via ‘Hybrid, Boutique’ Model

Stellantis Malaysia Confirms Jeep and Alfa Romeo Return Via ‘Hybrid, Boutique’ Model

Stellantis Malaysia reportedly confirms return of Jeep and Alfa Romeo brand through ‘boutique style’ business operation.

27-08-2025
International
Stellantis Braces For US$1.4 Billion Hit From Tariffs In Its H2 2025 Earnings

Stellantis Braces For US$1.4 Billion Hit From Tariffs In Its H2 2025 Earnings

Stellantis vows to reconnect with customers as it flags US$1.4 billion US tariff hit to its H2 2025 earnings.

30-07-2025
International
Stellantis Discontinues Its Hydrogen Programme Amid Weak Demand

Stellantis Discontinues Its Hydrogen Programme Amid Weak Demand

Stellantis has discontinued its hydrogen fuel cell technology development programme due to slow market demand.

17-07-2025
International
Halted Fiat 500e Gains New Hybrid Offshoot

Halted Fiat 500e Gains New Hybrid Offshoot

Electric-only Fiat 500e spawns new hybrid-powered offshoot that will also roll off same Mirafiori production line.

08-07-2025
International
Will Stellantis Off-Load Failing Maserati Brand?

Will Stellantis Off-Load Failing Maserati Brand?

Fresh new reports indicate struggling Maserati brand could be up for sale as new Stellantis CEO starts.

23-06-2025
Auto News
Has Stellantis Malaysia Axed Plans To Revive Jeep Brand Locally?

Has Stellantis Malaysia Axed Plans To Revive Jeep Brand Locally?

Stellantis Malaysia has likely shelved plans to revive Jeep brand locally as reports of another firm helming importer and distributor role surfaces.

10-06-2025

Latest News

EV
Zafrul: AI and EVs Drive Malaysia’s Next Industrial Leap

Zafrul: AI and EVs Drive Malaysia’s Next Industrial Leap

With AI, localisation and new industrial strategies, Malaysia is reshaping its role in the regional mobility landscape.

EV
Swift Bridge, ChargeSini Inks MOUs To Localise EV Charger Production

Swift Bridge, ChargeSini Inks MOUs To Localise EV Charger Production

Swift Bridge signs MOUs with ChargeSini, EV Plus, Ideal Property Group & SDEC Karuna to localise EV charger production.

EV
Govt Approves National e-Mobility Service Platform, Blockchain-Based EV Charging Network

Govt Approves National e-Mobility Service Platform, Blockchain-Based EV Charging Network

Malaysia greenlights a blockchain-enabled National e-Mobility Platform, developed by MARii, ACO Tech, and Geno.

EV
Proton e.MAS 7 Sales Charges Past 7,400 Units, Over 10,000 e.MAS 5 Bookings Placed

Proton e.MAS 7 Sales Charges Past 7,400 Units, Over 10,000 e.MAS 5 Bookings Placed

Proton (PRO-NET) continues to lead EV segment as e.MAS 7 sales charges past 7,400 units whilst e.MAS 5 sees over 10,000 bookings placed.

11-11-2025
EV
PMX: Perodua EV Launch Confirmed This Month, Set to Be “National Agenda”

PMX: Perodua EV Launch Confirmed This Month, Set to Be “National Agenda”

PMX confirms Perodua’s first EV will launch by month-end, and will be elevated to a “national agenda”.

EV
BYD Atto 3 Set For Another Update With Increased 650 KM Range

BYD Atto 3 Set For Another Update With Increased 650 KM Range

Updated 2026MY BYD Atto 3 leaks via China’s MIIT filing, promises extended 650 KM range thanks to bigger battery.

11-11-2025
EV
Xpeng X9 Ultra Specs Revealed – Turing AI Chips, Minor Design Updates

Xpeng X9 Ultra Specs Revealed – Turing AI Chips, Minor Design Updates

A filing with China’s MIIT reveals a new Xpeng X9 Ultra variant, featuring some minor design updates and new hardware.

11-11-2025
EV
BMW Group Malaysia Partners STDC to Shape Malaysia’s EV Workforce

BMW Group Malaysia Partners STDC to Shape Malaysia’s EV Workforce

BMW Group Malaysia and STDC join forces under the new NextGT programme to train Malaysia’s next wave of EV technicians.