BMW Turns Its 7 Series Into Stadium Front-Row Seats With Football On Theatre Screen

The Bundesliga In-Car App can be downloaded from the Fire TV app store and provides high-quality streaming even while driving thanks to 5G support. The football games however are not available to the driver while the vehicle is in motion. When the car is parked, however, the Curved Display displays content because driver distraction is no longer an issue. The live games are also available on the Curved Display in other BMW models built in April 2023 or later, such as the X5, X6, and X7. In models produced after March of this year, the BMW iX gained access to the same capabilities.

The Theatre Screen, on the other hand, will always show football matches for rear passengers. Regardless of the vehicle's status, the 31.3-inch panoramic display would not interrupt streaming. BMW says the pilot programme will run until March 31, 2024, so starting April 1 next year, all 7 Series owners, regardless of where they live, should have access to the same content.