- News
- International
- Maserati Will Not Engage In Price War With Competitors - CEO
Analysts and market experts are concerned that once the problem of a lack of semiconductors, which has significantly reduced global car production, is resolved, the major automakers will pursue a strategy similar to Tesla's, which has already reduced the prices of its vehicles on several occasions since the beginning of the year.
This, however, will not be the case with Maserati. In fact, Grasso stated that the price of a car is a critical factor for any brand, but when it comes to luxury brands like Trident, the situation becomes even more delicate. In fact, the Italian brand will never focus on volume, so this type of strategy is pointless.
Grasso stated that Maserati's goal is not to offer affordable cars, but to build the best cars possible with the goal of creating a quality, prestigious, and well-made product that customers who choose to pay that price for buy it appreciate.
Finally, Grasso mentioned that Maserati's sales increased by 42 percent in the first half of 2023. This is due, in part, to the Grecale SUV and the sporty Gran Turismo. Grasso now wants to show, in the second half of 2023, that this is not an exceptional case and that the brand's growth is now unstoppable.
Gallery
Tagged:
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
Related News
Maserati GranCabrio Folgore Debuts as an 818 HP EV Convertible
The all-new Maserati GranCabrio Folgore breaks cover as a sporty EV convertible with an 818 HP-rated tri-motor.
16-04-2024
Next Generation Maserati Quattroporte Will Be An EV-Only GT
Maserati’s flagship four-door saloon, the Quattroporte, will reportedly become an electric-only GT in its next generation.
09-11-2022
2023 Maserati GranTurismo range unveiled with three variants
New 2023 Maserati GranTurismo range officially unveiled with three variants including two with V6 turbo hearts plus all-electric ‘Folgore’.
04-10-2022
Latest News
Suzuki Set to Showcase Five Special Builds for TAS 2026
Suzuki’s lineup at the upcoming Tokyo Auto Salon 2026 will include a total of five special concept builds.
26-12-2025
Toyota, Honda Sales Hit By China EV Subsidy Pullback
November sales and production drop sharply for major automakers like Honda and Toyota as China ends EV incentives.
26-12-2025
Honda Teases Sportscar-Studded Lineup for Tokyo Auto Salon 2026
Honda has published a teaser of its lineup for the TAS 2026, which will include a new Civic e:HEV RS prototype.
26-12-2025
Vietnam To Host Chery’s Largest Factory In Southeast Asia
Chery will open its largest factory in Southeast Asia in Vietnam next year, with a total investment of up to $800 million.
26-12-2025
Ford Everest Gains V6-Engined ‘Tremor’ Guise In The Middle East
V6-engined ‘Tremor’ variant of Ford Everest bows in Middle East, perhaps the closest Ranger SUV gets to ‘Raptor’ form.
24-12-2025
BYD Nears One Million Vehicle Exports In 2025
BYD is on track to surpass one million vehicle exports in 2025, thanks to record-breaking growth across multiple international markets.
24-12-2025
Dieselgate: Mercedes-Benz Reaches US$150 Million Settlement With US Govt
Mercedes-Benz reportedly reached a settlement with the US govt amounting to US$150 million over ‘dieselgate’ emissions cheating scandal.
23-12-2025
