- News
- International
- Maserati Will Not Engage In Price War With Competitors - CEO
Analysts and market experts are concerned that once the problem of a lack of semiconductors, which has significantly reduced global car production, is resolved, the major automakers will pursue a strategy similar to Tesla's, which has already reduced the prices of its vehicles on several occasions since the beginning of the year.
This, however, will not be the case with Maserati. In fact, Grasso stated that the price of a car is a critical factor for any brand, but when it comes to luxury brands like Trident, the situation becomes even more delicate. In fact, the Italian brand will never focus on volume, so this type of strategy is pointless.
Grasso stated that Maserati's goal is not to offer affordable cars, but to build the best cars possible with the goal of creating a quality, prestigious, and well-made product that customers who choose to pay that price for buy it appreciate.
Finally, Grasso mentioned that Maserati's sales increased by 42 percent in the first half of 2023. This is due, in part, to the Grecale SUV and the sporty Gran Turismo. Grasso now wants to show, in the second half of 2023, that this is not an exceptional case and that the brand's growth is now unstoppable.
Gallery
Tagged:
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
Related News
Maserati GranCabrio Folgore Debuts as an 818 HP EV Convertible
The all-new Maserati GranCabrio Folgore breaks cover as a sporty EV convertible with an 818 HP-rated tri-motor.
16-04-2024
Next Generation Maserati Quattroporte Will Be An EV-Only GT
Maserati’s flagship four-door saloon, the Quattroporte, will reportedly become an electric-only GT in its next generation.
09-11-2022
2023 Maserati GranTurismo range unveiled with three variants
New 2023 Maserati GranTurismo range officially unveiled with three variants including two with V6 turbo hearts plus all-electric ‘Folgore’.
04-10-2022
Latest News
Flammable Air Filter Amongst 1.5 Million Fake Parts Seized By Mercedes-Benz
Highly flammable air filter amongst 1.5 million fake and counterfeit parts seized by Mercedes-Benz in 2024.
04-08-2025
Tesla Ordered To Pay RM1.03 Billion Over Fatal Autopilot Crash
US jury found Tesla partly liable for a 2019 crash in Florida and awarded RM1.03 billion in damages, citing failures in its Autopilot system.
04-08-2025
Chevrolet Corvette ZR1X Crowned Fastest American Car At The Nürburgring
Extreme new Chevrolet Corvette ZR1X dethrones Ford Mustang GTD to become fastest American can ever at The Nürburgring.
04-08-2025
Next-Gen Toyota Hilux Travo Interior Design Patent Leaks Online
Design patent drawings for interior of upcoming new generation Toyota Hilux Travo leaks online.
04-08-2025
iCaur V27 Debuts in Dubai With 449 HP REEV Powertrain
Chery’s iCaur V27 makes global debut in Dubai, pairs bold styling with 449 HP REEV hybrid powertrain.
04-08-2025
JLR CEO Adrian Mardell Retires After 35-Year Stint
JLR CEO Adrian Mardell retires after 35-year stint, exit also comes on the heels of firm’s best profits in a decade.
01-08-2025
BMW M3 CS Touring Sets New Nurburgring Record for the Fastest Wagon
The manic BMW M3 CS Touring is now officially the fastest estate to lap around the Nurburgring, with a time of 7:29.490.
01-08-2025
