Maserati Will Not Engage In Price War With Competitors - CEO
Analysts and market experts are concerned that once the problem of a lack of semiconductors, which has significantly reduced global car production, is resolved, the major automakers will pursue a strategy similar to Tesla's, which has already reduced the prices of its vehicles on several occasions since the beginning of the year.
This, however, will not be the case with Maserati. In fact, Grasso stated that the price of a car is a critical factor for any brand, but when it comes to luxury brands like Trident, the situation becomes even more delicate. In fact, the Italian brand will never focus on volume, so this type of strategy is pointless.
Grasso stated that Maserati's goal is not to offer affordable cars, but to build the best cars possible with the goal of creating a quality, prestigious, and well-made product that customers who choose to pay that price for buy it appreciate.
Finally, Grasso mentioned that Maserati's sales increased by 42 percent in the first half of 2023. This is due, in part, to the Grecale SUV and the sporty Gran Turismo. Grasso now wants to show, in the second half of 2023, that this is not an exceptional case and that the brand's growth is now unstoppable.
Gallery
Tagged:
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VPG4395
SELANGOR
BSF5104
JOHOR
JYA5140
PULAU PINANG
PRR5012
PERAK
ANW6841
PAHANG
CFC1460
KEDAH
KGA9457
NEGERI SEMBILAN
NEG2403
KOTA KINABALU
SJL3132
KUCHING
QAB5163L
Last updated 18 Jun, 2025
Fuel Price
Petrol
RON 95
RM 2.05
RON 97
RM 3.07
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 2.74
EURO 5 B7
RM 2.94
Last updated 12 Jun, 2025
Related News
Maserati GranCabrio Folgore Debuts as an 818 HP EV Convertible
The all-new Maserati GranCabrio Folgore breaks cover as a sporty EV convertible with an 818 HP-rated tri-motor.
16-04-2024
Next Generation Maserati Quattroporte Will Be An EV-Only GT
Maserati’s flagship four-door saloon, the Quattroporte, will reportedly become an electric-only GT in its next generation.
09-11-2022
2023 Maserati GranTurismo range unveiled with three variants
New 2023 Maserati GranTurismo range officially unveiled with three variants including two with V6 turbo hearts plus all-electric ‘Folgore’.
04-10-2022
Latest News
Next-Gen Mazda CX-5 Hybrid Leaks Online
Image of upcoming new generation Mazda CX-5 Hybrid leaks online, will likely debut soon as a 2026 model year offering.
18-06-2025
One EV Pollutes Like Three Hybrids - Toyota Chief
Toyota Chairman argued that EVs may not always be the greenest option, claiming one EV's impact equals that of three hybrids
17-06-2025
Mansory Brings Lots Of Carbon Fibre To G90-Gen BMW M5
G90-gen BMW M5 super-saloon gains lots of carbon fibre plus big power bump from tuners Mansory.
17-06-2025
VW Golf GTI Edition 50 Charts New Nurburgring Record for the Brand
The new Golf GTI Edition 50 is now the fastest production Volkswagen to lap the Nurburgring Nordschleife.
17-06-2025
New Third-Gen Audi Q3 Revealed
New third-gen Audi Q3 fully revealed, features full design refresh with split taillights, column shifter and more.
17-06-2025
Ativa’s Subaru Rex ‘Cousin’ Gains New Hybrid REEV/EREV Variants
Japan market Subaru Rex, essentially ‘twins’ with the Perodua Ativa, gains new hybrid REEV/EREV variants.
16-06-2025
Luca De Meo Quits As Renault CEO To Join Luxury Goods Giant Kering
58-year-old Luca De Meo resigns as CEO of Renault to lead luxury goods giant Kering instead.
16-06-2025
2025 Le Mans 24 Hours Sees Ferrari Chart Three-Peat Win
2025 Le Mans 24 Hours race see Ferrari chart historic three-peat win in the hands of privateers AF Corse.
16-06-2025
Show More
trending_flat