Perodua Steps Towards A More Sustainable Automotive Ecosystem

Perusahaan Otomobil Kedua Sdn Bhd (Perodua) launched the Perodua Smart Build blueprint, also known as ‘Transformation 3.0’, yesterday. 

“Perodua Smart Build is an evolution of what Perodua and the Malaysian automotive industry were originally set up to do: to create a sustainable and robust automotive ecosystem,” said Perodua president and chief executive officer Datuk Zainal Abidin in a statement.

Zainal mentioned that the company is collaborating with their local business partners in order to establish a healthier and sustainable future in Malaysia’s automotive industry. He also added that staff from Perodua are currently in the works of designing models for Daihatsu in Japan, as part of Perodua’s effort to export local expertise abroad. 

“We are grateful to Daihatsu for this opportunity and for their continuous support of Perodua since the very beginning. It is now time for us to fully extend this cooperation to our Malaysian business partners,” he said.

The sustainable blueprint was produced to allow more competition and progress into the automotive industry, as well as to properly acquire the benefits from the National Automotive Policy. 

“Where products are concerned, our future offerings will better reflect contemporary trends without compromising our fundamentals – space, practicality, quality, dependability, fuel efficiency and unparalleled value,” Zainal said.

Zainal also explained that not only is the Daihatsu global supply chain already equipped with a number of Malaysian suppliers but the company is also working with the Ministry of International Trade and Industry to bring in even more suppliers from the industry.