Volkswagen Malaysia, Filamen Unveiled Exclusive Arteon NFT

Volkswagen Passenger Cars Malaysia and new media art collective Filamen made history with the launch of Accelerated Futurescapes, a collection of exclusive Arteon NFT.

Four crypto art based on the flagship Volkswagen model is available for purchase on Pentas, a SouthEast Asian NFT platform powered by Binance Smart Chain. The NFTs are also presented on Filamen’s virtual gallery and co-curated design research platform, No-to-scale.

Non-fungible tokens, better known as NFTs, are unique digital assets based on blockchain technology that allows for digital ownership.

Each piece is uniquely certified, and this is the element that is expected to excite those art collectors and Arteon enthusiasts.

According to Volkswagen Passenger Cars Malaysia managing director Erik Winter, Volkswagen has always strived to push the boundaries to spearhead the digitalisation initiatives in Malaysia.

Meanwhile, the Filamen co-founder Abdul Shakir Abu Samah said that what Filamen wanted to do was express human emotions inspired by the Arteon.

Two Filamen artists, Syed Mohamad and Jason Choo were responsible for creating the NFTs. The results were four “otherworldly” visions of the future inspired by the Arteon’s design and performance - from the sound to shape and the little details that matter.

While Syed's piece of art was more on abstracted notions of unseen forces at play, Jason, on the other hand, focused further on fictional imagery. His interest can be seen through the visual, performative aspects of the car in faraway worlds. 

The NFT project is the second art collaboration to feature the Arteon. In 2019, VPCM partnered with Wei-Ling Contemporary art gallery on “Makings of a Masterpiece”, which featured 13 Arteon Art Cars by 13 local artists that were then successfully auctioned off for charity.

All four Arteon NFTs are available for viewing at http://www.wearefilamen.com/thearteoncollection and purchase at https://app.pentas.io/volkswagen.